• Ep. 12 - Fran Stacks of Wells Fargo on digital marketing

  • 2021/07/30
  • 再生時間： 31 分
  • ポッドキャスト

Ep. 12 - Fran Stacks of Wells Fargo on digital marketing

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  • サマリー

  • In this episode, we talk with Fran Stacks, channel manager at Wells Fargo https://www.wellsfargo.com/.  We talk about:

    - What a channel manager does
    - How ADA specifications impact web site design
    - How the digital marketing has changed in the last 10 years 
    - How customer expectations have changed in the last 10 years
    - What a Data Management Platform does
    - and more...

    To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach
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あらすじ・解説

In this episode, we talk with Fran Stacks, channel manager at Wells Fargo https://www.wellsfargo.com/.  We talk about:

- What a channel manager does
- How ADA specifications impact web site design
- How the digital marketing has changed in the last 10 years 
- How customer expectations have changed in the last 10 years
- What a Data Management Platform does
- and more...

To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach
続きを読む 一部表示

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