Ever wondered why wine is suddenly pink, skinny, and organic—or why every momfluencer has a glass in hand with hashtags like #WineOClock or #MommysLittleHelper? The answer lies in a carefully orchestrated shift in alcohol marketing that has fundamentally changed women's relationship with drinking.

The billion-dollar alcohol industry recognized a golden opportunity when their traditional male market began declining in the early 2000s. Their solution? Target stressed, exhausted women—especially moms—with a completely reimagined marketing approach. What followed was nothing short of an identity assault, where alcohol wasn't just a beverage but positioned as self-care, freedom, and the well-deserved reward for every overwhelmed woman.

This episode pulls back the curtain on these strategic tactics and their devastating impact. But this isn't a message of despair—it's an invitation to reclaim your power.

I share practical steps to begin questioning your relationship with alcohol, reframing your thoughts around drinking less, and finding the spiritual clarity that may have been muted by that evening glass of wine. Because you were never meant to be a statistic in someone else's marketing campaign—you were created for authentic joy, presence, and peace.

Download my free guide "50 Creative Ways to Say No to a Drink" to start your journey to freedom today: https://the-catholic-sobriety-coach.myflodesk.com/50-ways-to-decline-a-drink

Drop us a Question or Comment

I'm here for you. I'm praying for you. You are NOT alone!

Please subscribe to this podcast so you won't miss a thing!

☀️ 62-Day Sober-ish Summer Challenge for Catholic Women:
https://courses.drinklessornotatall.com/courses/soberishsummer62

👉🏻 JOIN THE FREE 5-DAY KICK START
https://the-catholic-sobriety-coach.myflodesk.com/5-day-sobriety-kick-start

👉🏻 Join The Sacred Sobriety Lab
https://sacredsobrietylab.com

Visit my Website: https://thecatholicsobrietycoach.com