Episode Summary: In the first part of this episode, hosts Alex Radford and Jon McGreevey reflect on their three-year journey with the "SaaSy as F**k" podcast. They delve into the emotional impact of discovering another podcast imitating their name and logo, discussing the challenges of plagiarism in creative fields and how it fuels their motivation. The conversation then shifts to the world of social media, exploring their recent venture onto TikTok, its surprising effectiveness for podcast growth, and why many SaaS companies struggle to create engaging, authentic content on the platform. They emphasize the critical importance of authenticity in marketing and offer sharp critiques of often-misguided corporate humor.

Key Topics Discussed:

* Podcasting Journey & Brand Building (3 Years)

* Plagiarism and Imitation in Creative Fields

* Emotional Impact of Brand Theft

* Using Competition as Motivation

* Originality vs. Imitation

* Podcast Content Creation Challenges

* Exploring TikTok for Podcast Growth

* Understanding TikTok's Content Dynamics

* SaaS Marketing Challenges on TikTok

* Authenticity in Marketing & Branding

* Critiquing Corporate Humor

* Marketing Strategies & Playing to Strengths

Key Takeaways:

* Maintaining originality and dealing with imitation are significant challenges in podcasting.

* Competition can be a powerful motivator for content creation.

* Building a brand over time creates investment and attachment.

* Plagiarism can be emotionally taxing for creators.

* TikTok can be surprisingly effective for podcast promotion, even for new accounts.

* Many SaaS companies struggle with creating genuine, engaging content tailored for TikTok.

* Authenticity is crucial in marketing; brands should play to their strengths rather than forcing humor.

* Viral content isn't the only goal; consistency and value matter.

* Adapting marketing strategies to fit a platform's culture is important.

Memorable Quotes (Sound Bites - Likely from Part 1):

* "We've been around for three years"

* "Somebody's stolen our podcast"

* "We need to stay ahead of the game"

* "I think that would hurt my soul"

* "I hate plagiarism so much"

* "There's a good one and a bad one"

* "We're the one with a really cool logo"

* "We're now on TikTok, Alex."

* "I love TikTok."

* "SaaS companies are s**t at TikTok."

* "If you're not funny, don't be funny."

* "You don't need to be viral."

Chapters:

* 00:00 - Introduction to Sassy as F**k Podcast

* 03:02 - The Journey of Podcasting and Building a Brand

* 06:02 - The Challenge of Imitation: A Podcast Stolen

* 11:54 - The Emotional Impact of Plagiarism

* 17:57 - The Future of Sassy as F**k Podcast (Responding to Competition)

* 26:04 - Exploring TikTok's Impact on Podcast Growth

* 29:00 - Understanding TikTok's Unique Content Dynamics

* 29:49 - Challenges for SaaS Companies on TikTok

* 34:02 - The Importance of Authenticity in Marketing

* 38:59 - Navigating Corporate Humor and Marketing Strategies

Keywords: Podcasting, plagiarism, branding, creativity, content creation, marketing, originality, engagement, TikTok, podcast growth, SaaS marketing, authenticity, corporate humor, competition, brand identity.