• Ep.162 I Deciding to Evangelize Your Business: Marketing Moves from Canva's Evangelist, Guy Kawasaki

  • 2024/10/16
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Ep.162 I Deciding to Evangelize Your Business: Marketing Moves from Canva's Evangelist, Guy Kawasaki

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  • Have you ever felt like your marketing message isn’t hitting home? Are you struggling to differentiate your business in a sea of competitors who all seem to say the same thing? What if the real issue isn’t your product, but how you’re communicating its value? Guy Kawasaki has mastered the art of evangelizing great products—and in this episode, he’s sharing why most companies are getting it wrong. As the chief evangelist of Canva and a key player in the rise of Apple’s Macintosh, Guy knows what it takes to stand out. We dive deep into why businesses overlook the deeper purpose behind their products, how AI is transforming industries, and why failing to embrace innovation could leave you stuck in the past—just like Kodak. Get ready to rethink your marketing and discover the tricks to making your message resonate. KEY TOPICS How most businesses overlook the deeper purpose behind their product, leading to a weak marketing strategy. The Opposite Test: How to identify if your marketing message sets you apart, or just blends in with competitors. Why companies get stuck on old business models, like Kodak, and miss out on groundbreaking innovations. How AI is reshaping industries—and why companies need to embrace it now or fall behind. CHAPTERS 00:00 Intro: Defeating Bad Decision Making in Life and Business 00:50 Price Gouging in a Hurricane 03:17 Guy Kawasaki: Chief Evangelist of Canva 04:09 From Law School to Silicon Valley 13:26 From Selling Jewelry to Macintosh 15:50 Evangelizing Your Business 18:09 The Opposite Test: A Simple Marketing Strategy 20:30 The “Think Different” Campaign 22:45 Steve Jobs’ Influence: Predicting What People Need 25:05 The Role of Luck in Venture Capital 29:47 Kodak’s Mistake: Failing to Adapt 32:05 Finding the True Essence of Your Business 36:48 You Can’t Predict Everything 43:42 Metaphors in Startups: Why Being “The Uber of X” Matters 46:00 AI and Kawasaki GPT 52:40 Ways to Use Closed AI in Your Business 57:18 How AI Will Impact Jobs and the Workforce 59:45 Will Everything Become Automated? 1:02:03 A Fully AI McDonalds 1:04:13 Using Canva in Your Business 1:06:36 Guy’s Decision-Making Tip CONNECT WITH US ⁠www.decidedlypodcast.com⁠ Watch this episode on YouTube Subscribe on ⁠YouTube Join us on ⁠Instagram Join us on ⁠Facebook⁠ Shawn’s ⁠Instagram⁠ Sanger’s ⁠Instagram⁠ Thank you to Shelby Peterson of Transcend Media for post-production of the Decidedly podcast. SANGER’S BOOK: ⁠A Life Rich with Significance: Transforming Your Wealth to Meaningful Impact⁠ SHAWN’S BOOK: ⁠Plateau Jumping: What to Change When Change Is What You Want⁠ MAKING A FINANCIAL DECISION? At ⁠Decidedly Wealth Management⁠, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MORE: ⁠www.decidedlywealth.com⁠ SUBSCRIBE TO THE NEWSLETTER:⁠ https://visitor.r20.constantcontact.com/manage/optin?v=001aeU_pPBHJPNJWJBdVbaci6bjGIuEJurH12xHBWDEVT_NxyCadMd7wLSZjcEZglkSjDjehuIbTHD8nABOIdV69ctfYpSzg24RCIytetBUrlIPPKgaGzjGZ8DkM0Wp1LMjbErcYUur7PbZGjeVo4gyXlz821AoJGZR⁠ CONNECT WITH GUY KAWASAKI Website: https://guykawasaki.com/ Remarkable People Podcast: https://guykawasaki.com/remarkable-people/ Books: https://guykawasaki.com/books/ Guy Kawasaki is a renowned entrepreneur and tech evangelist, known for his role at Apple in the 1980s, where he was the chief evangelist for the Macintosh. His work helped build a passionate community of developers around the Mac. In 1997, he returned to Apple as an Apple Fellow, playing a key role in the company's resurgence. He later founded Garage.com, a venture capital firm that supports early-stage startups. In 2014, Guy became the chief evangelist for Canva, a platform dedicated to democratizing graphic design. He has also served on the board of the Wikimedia Foundation and is a brand ambassador for Mercedes-Benz USA.
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あらすじ・解説

Have you ever felt like your marketing message isn’t hitting home? Are you struggling to differentiate your business in a sea of competitors who all seem to say the same thing? What if the real issue isn’t your product, but how you’re communicating its value? Guy Kawasaki has mastered the art of evangelizing great products—and in this episode, he’s sharing why most companies are getting it wrong. As the chief evangelist of Canva and a key player in the rise of Apple’s Macintosh, Guy knows what it takes to stand out. We dive deep into why businesses overlook the deeper purpose behind their products, how AI is transforming industries, and why failing to embrace innovation could leave you stuck in the past—just like Kodak. Get ready to rethink your marketing and discover the tricks to making your message resonate. KEY TOPICS How most businesses overlook the deeper purpose behind their product, leading to a weak marketing strategy. The Opposite Test: How to identify if your marketing message sets you apart, or just blends in with competitors. Why companies get stuck on old business models, like Kodak, and miss out on groundbreaking innovations. How AI is reshaping industries—and why companies need to embrace it now or fall behind. CHAPTERS 00:00 Intro: Defeating Bad Decision Making in Life and Business 00:50 Price Gouging in a Hurricane 03:17 Guy Kawasaki: Chief Evangelist of Canva 04:09 From Law School to Silicon Valley 13:26 From Selling Jewelry to Macintosh 15:50 Evangelizing Your Business 18:09 The Opposite Test: A Simple Marketing Strategy 20:30 The “Think Different” Campaign 22:45 Steve Jobs’ Influence: Predicting What People Need 25:05 The Role of Luck in Venture Capital 29:47 Kodak’s Mistake: Failing to Adapt 32:05 Finding the True Essence of Your Business 36:48 You Can’t Predict Everything 43:42 Metaphors in Startups: Why Being “The Uber of X” Matters 46:00 AI and Kawasaki GPT 52:40 Ways to Use Closed AI in Your Business 57:18 How AI Will Impact Jobs and the Workforce 59:45 Will Everything Become Automated? 1:02:03 A Fully AI McDonalds 1:04:13 Using Canva in Your Business 1:06:36 Guy’s Decision-Making Tip CONNECT WITH US ⁠www.decidedlypodcast.com⁠ Watch this episode on YouTube Subscribe on ⁠YouTube Join us on ⁠Instagram Join us on ⁠Facebook⁠ Shawn’s ⁠Instagram⁠ Sanger’s ⁠Instagram⁠ Thank you to Shelby Peterson of Transcend Media for post-production of the Decidedly podcast. SANGER’S BOOK: ⁠A Life Rich with Significance: Transforming Your Wealth to Meaningful Impact⁠ SHAWN’S BOOK: ⁠Plateau Jumping: What to Change When Change Is What You Want⁠ MAKING A FINANCIAL DECISION? At ⁠Decidedly Wealth Management⁠, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MORE: ⁠www.decidedlywealth.com⁠ SUBSCRIBE TO THE NEWSLETTER:⁠ https://visitor.r20.constantcontact.com/manage/optin?v=001aeU_pPBHJPNJWJBdVbaci6bjGIuEJurH12xHBWDEVT_NxyCadMd7wLSZjcEZglkSjDjehuIbTHD8nABOIdV69ctfYpSzg24RCIytetBUrlIPPKgaGzjGZ8DkM0Wp1LMjbErcYUur7PbZGjeVo4gyXlz821AoJGZR⁠ CONNECT WITH GUY KAWASAKI Website: https://guykawasaki.com/ Remarkable People Podcast: https://guykawasaki.com/remarkable-people/ Books: https://guykawasaki.com/books/ Guy Kawasaki is a renowned entrepreneur and tech evangelist, known for his role at Apple in the 1980s, where he was the chief evangelist for the Macintosh. His work helped build a passionate community of developers around the Mac. In 1997, he returned to Apple as an Apple Fellow, playing a key role in the company's resurgence. He later founded Garage.com, a venture capital firm that supports early-stage startups. In 2014, Guy became the chief evangelist for Canva, a platform dedicated to democratizing graphic design. He has also served on the board of the Wikimedia Foundation and is a brand ambassador for Mercedes-Benz USA.
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