Ep. 2 Nobody Cares
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Ep. 2 Nobody Cares
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We mean this with love... nobody cares.
In this episode, Terra and Karen discuss common marketing challenges business owners face, with a specific focus on the misconception of 'bothering' potential customers with frequent messages. Terra reassures that people are generally not keeping track of every newsletter or social media post, emphasizing the importance of repetition in marketing. The conversation touches on the psychological aspects of customer attention, the value of reusing content, and the effectiveness of batching emails. Practical tips are provided, including testing engagement by directly asking 'Am I bothering you?' and the significance of knowing standard open-rate metrics. The episode encourages business owners, especially women, to confidently promote their value without the fear of being a nuisance.
00:00 Introduction to Marketing Challenges
00:31 Overcoming the Fear of Bothering People
02:01 The Importance of Repetition in Marketing
13:07 Practical Tips for Effective Marketing
14:50 Testing and Feedback in Marketing
21:47 Metrics and Reusing Content
24:56 Final Thoughts and Key Takeaways
More information at brandbankbuild.com
Connect with us on LinkedIn
Karen Stephen https://www.linkedin.com/in/karenstephen-ca/
Terra Milo https://www.linkedin.com/in/terramilo/