Summary

In this final episode of the Site Migration series, Lindsie and Jay discuss the user testing phase and the launch phase of a site migration. They emphasize the importance of sequential and timely execution during the user testing phase, where stakeholders test the site and ensure everything works as intended. They also highlight the need for SEO professionals to confirm that all the necessary SEO elements are in place before the site goes live. During the launch phase, they stress the significance of monitoring SEO metrics, such as rankings and traffic, to identify any issues and address them promptly. They also advise against removing redirects too soon and emphasize the need for ongoing monitoring even after the site is live.

Takeaways

• During the user testing phase, stakeholders should thoroughly test the site to ensure everything works as intended and all SEO elements are in place.

• In the launch phase, it is crucial to monitor SEO metrics, such as rankings and traffic, to identify any issues and address them promptly.

• Redirects should not be removed too soon, as they may still be valuable for maintaining traffic and addressing any issues that arise.

• Ongoing monitoring is essential even after the site is live to catch any potential problems and make necessary adjustments.

Chapters

00:00 Introduction and Overview

03:50 User Testing Phase: Ensuring Everything Works as Intended

19:57 Launch Phase: Monitoring SEO Metrics and Addressing Issues

26:00 Submitting Top URLs for Crawling

32:24 Monitoring SEO Metrics and Watching for Red Flags

36:08 The Importance of Maintaining Redirects

41:29 Final Thoughts and Tips