Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space.

Key topics include:

• Criteria for successful brand partnerships
• The current value of Instagram vs. TikTok for creators
• Insider tips on negotiating better rates and longer-term deals
• Essential metrics brands look for in potential collaborations
• When and how to approach talent management agencies

This episode is invaluable for:

• Aspiring beauty influencers looking to professionalize their content
• Established creators considering management representation
• Anyone interested in the business side of content creation

Becca shares her expertise on industry trends, red flags to watch out for, and what it truly takes to be ready for professional representation. Join us for an insightful conversation that will help you navigate the ever-evolving landscape of beauty content creation and influencer marketing.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

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