Something digital to sell - Imagine | Articulate | Execute

Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.

In this lively episode of "Digitally Done," titled "Marketing Magic: Laying Your Runway," hosts Nikki Cali, Lizzie Macaulay, and Sam Winch crack open the world of marketing with their characteristic blend of humour and expert insights. Diving into the early stages of marketing strategy, they stress the importance of building anticipation and interest for your digital course or membership from the get-go. The episode shines a spotlight on the fun and essential practice of "laying your runway" - a clever analogy for warming up your audience and preparing them for what’s coming.

From sharing the journey of writing a book to the excitement of launching a podcast, the trio discusses personal and observed successes in engaging audiences early on. They navigate through the significance of congruency in messaging across various platforms, ensuring that your marketing ecosystem is cohesive and resonates with your intended audience. Moreover, they touch upon the critical role of niching down, focusing more on psychographics than demographics, to speak directly to where your audience is at.

ACTION FOR THIS WEEK

1. Go away and start laying your runway. This involves doing, not just thinking or planning. Take an action that shares with your audience that something is coming. This could be posting in your Facebook group, sharing a story on Instagram, or sending an email to your list.

2. Lay a single breadcrumb today that hints at your upcoming project. The aim is to do a tangible action that moves your project forward and starts building anticipation among your audience.

3. Use the link in the show notes to leave a voicemail for the "Digitally Done" team. Share where you're at with your project, what action you've taken, and where the hosts and listeners can find it. This is to engage with the community and potentially have your progress highlighted in future episodes.

Remember, there’s no one-size-fits-all answer. The goal is to design a digital product that aligns with your vision and meets your audience's needs.

We plan on releasing an episode weekly, so make sure to subscribe and be in the loop for when we drop our first episode into this series on Digitally Done!

GET IN TOUCH & VOICE MAIL BOX - CLICK HERE

• Let us know where you are at
• If you would love us to talk about something specific
• Share your journey
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• Email: contact@digitallydone.com.au

LEARN MORE ABOUT

Sam : https://samwinch.com.au

Nikki : https://wisdome.com.au

Lizzie : https://write-it.com.au