Something digital to sell - Imagine | Articulate | Execute

Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.

In this engaging episode of "Digitally Done," titled "Pricing: Beyond the Numbers," hosts Sam Winch, Nikki Cali, and Lizzie Macaulay delve into the often-intimidating world of pricing strategies with their signature blend of humor and expertise. The episode explores the complex interplay between profit, value perception, and market expectations, emphasising the importance of considering more than just the numbers when setting prices.

From discussing the real costs involved in running an online business to exploring psychological pricing effects, the trio navigates the multifaceted process of pricing. They highlight the need for entrepreneurs to recognise both their 'sweat equity' and the tangible expenses of their business, ensuring that pricing reflects both value offered and the cost incurred.

ACTION FOR THIS WEEK

Reflect on your current pricing strategy and consider the advice shared in the episode. Are you factoring in all costs? Does your price reflect the value you provide? This week, take a step to re-evaluate your pricing by:

1. Take a look and list all the costs involved in your service or product, including less obvious ones like internet fees or platform subscriptions.
2. Try assessing how your pricing aligns with market expectations and your own business goals.
3. Dive into self assessment and look at implementing one change aimed at better aligning your prices with the value you offer.

Remember, there’s no one-size-fits-all answer. The goal is to design a digital product that aligns with your vision and meets your audience's needs.

We plan on releasing an episode weekly, so make sure to subscribe and be in the loop for when we drop our first episode into this series on Digitally Done!

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• Email: contact@digitallydone.com.au

LEARN MORE ABOUT

Sam : https://samwinch.com.au

Nikki : https://wisdome.com.au

Lizzie : https://write-it.com.au