In this episode of the Vida Tennis podcast, we welcome Tarek Francis, a seasoned tennis coach and entrepreneur based in Brussels, with over 30 years of experience in the industry. Tarek shares his inspiring journey from corporate life at Nike and IBM to becoming a multifaceted leader in tennis. He discusses his diverse projects, including the Ikigai Business and Leadership Academy, Salon Tennis, and Smash Experience, as well as his innovative training modules for coaching and club management.

Tarek emphasizes the importance of developing adult tennis programming and the need for coaches to embrace a more purpose-driven career. He introduces the concept of IKIGAI, encouraging coaches to balance on-court skills with off-court responsibilities. The conversation also explores the evolving landscape of tennis compared to other sports like pickleball and padel, highlighting the challenges and opportunities within the industry.

Get ready to hear from one of the best out there, only here at Vida Tennis!

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