Something digital to sell - Imagine | Articulate | Execute

Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.

In this energising episode of "Digitally Done," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay dive into the essentials of effective marketing. The focus is on turning your digital product into a sellable asset, covering everything from foundational tools to building a cohesive marketing ecosystem.

Lizzie emphasises the importance of a comprehensive marketing plan. Nikki highlights engagement platforms and lead capture systems, while Sam stresses clear messaging and emotional connection with your audience.

They discuss the critical components of a successful sales funnel, including lead magnets and balancing value with engagement. The importance of authenticity, trust, and community building in nurturing long-term customer relationships is also covered.

The episode wraps up with a focus on the post-sale experience, stressing customer feedback, offboarding, and creating a cyclical journey rather than a linear funnel.

ACTION FOR THIS WEEK Reflect on your marketing strategy and consider the advice shared in this episode. Enhance your marketing approach by:

1. Create a Community Space: Develop a community where your audience can engage. This could be a Facebook group, forum, or another platform that fosters ongoing engagement.
2. Clarify Your Marketing Ecosystem: Outline all components of your marketing ecosystem. Identify what you have and what might be missing. Ensure everything is interconnected and cohesive.
3. Define Your Core Promise: Clearly define the core promise of your product or service. What is the one solution or transformation you are offering? Use this clarity to refine your messaging.

Remember, there’s no one-size-fits-all answer. The goal is to design a digital product that aligns with your vision and meets your audience's needs.

We plan on releasing an episode weekly, so make sure to subscribe and be in the loop for when we drop our first episode into this series on Digitally Done!

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• Email: contact@digitallydone.com.au

LEARN MORE ABOUT

Sam : https://samwinch.com.au

Nikki : https://wisdome.com.au

Lizzie : https://write-it.com.au