The exponential skill that matters in building your business isn't what you think. It's not your expertise, sales tactics, or marketing funnels.

It's your ability to build genuine relationships that last.

In this raw conversation between Joe Blackburn and Jason Croft, they break down why mastering PILLRs™ - Joe's term for strategic relationship building - is the foundation for sustainable success.

Joe shares his journey from corporate America to building a thriving coaching business from his basement, all through the power of authentic connections. He explains how he now only works with people he genuinely likes, does what he wants, when he wants - the true definition of wealth.

Jason brings his perspective on why we often overcomplicate business growth, searching for complex solutions when the answer is right in front of us: meaningful human connection.

Key insights:

- Why processes and systems mean nothing without strong relationships (but you still need systems!)

- How to build a network that markets for you

- The freedom that comes from working only with people you click with

- Why this skill is portable across any industry or role

- The real reason clients pay for your services (hint: it's not what you think)

This episode is a wake-up call for professionals tired of chasing tactics and ready to build lasting success through genuine relationships.

Whether you're an advisor, coach, or service provider, Joe and Jason's practical wisdom will transform how you think about business growth.

Find all the show notes and links here: https://www.salesassassinspodcast.com/10