Visit the deluxe show notes page: http://penfriend.rocks/ginger

Read the text version: http://penfriend.rocks/ginger-ts

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Thanks for listening! Attention Engineer is a show where I share deep conversations with fellow artists about creativity, grit and determination. My aim is to consistently remind you - and remind myself - that creativity really is for everyone. Let’s kick that inner critic where it hurts!

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About my guest: Ginger Wildheart has been busy releasing music since the late 1980’s: as the leader of British rock band The Wildhearts, as a solo artist and as a member of numerous side projects and collaborations. Ever keen to find new ways to embrace his special relationship with supporters of his music, over the years he’s experimented with release methods outside the record label model including crowdfunding triple album 555% and running fan subscription club “the Ginger Associated Secret Society” or G-A-S-S.

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Pre-order The Wildhearts’ 10th studio album “21st Century Love Songs” now – out on 3rd September 2021.

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In this episode, we discuss why Ginger would rather be a member of Sparks than a bigger but vastly inferior band, songwriting as a service, the beauty and resonance of the direct to fan relationship, the life-changing power of a song, why learning what not to do is more valuable than learning what’s awesome and what about the music industry? – predictions for a more sustainable, less bloated future.

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About your host: I'm Laura Kidd, a music producer and solo artist releasing music as Penfriend. Come and grab two free songs plus letters about art and music from http://penfriend.rocks/hello.

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My new album “Exotic Monsters” is out now: http://penfriend.rocks/exoticmonsters

Sponsor the podcast here: https://penfriend.rocks/sponsorship

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Have a fab day!

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