Smoke Break - Episode 10: Strategic Pricing in Your C-Store Network

Episode Duration: 8 minutes

Join host Mike Hernandez as he shares essential strategies for implementing effective pricing across your store network. Learn how to balance competitive pricing with healthy margins while creating value for customers.

Episode Overview

Master district-wide pricing strategies:

• Product tier classification
• Price perception management
• Location-specific pricing
• Promotion integration
• Data-driven decision making

Strategic Price Tiering

Learn to identify and price:

• Traffic driver products
• Margin builder items
• Reputation-sensitive merchandise
• Competitive necessity products
• Premium opportunity categories

Multi-Store Price Management

Develop frameworks for:

• Location-specific pricing strategies
• Customer perception management
• Cross-store consistency guidelines
• Demographic-based adjustments
• Competitive positioning

Promotion Integration

Master techniques for:

• Value-building promotions
• Bundle pricing strategies
• Psychological price points
• Incremental purchase drivers
• Customer trust building

Data-Driven Pricing

Create systems for:

• POS data analysis
• Price sensitivity monitoring
• Purchase pattern identification
• Vendor negotiation
• Impact tracking

District Manager Action Item

This week's strategic pricing task:

1. Identify top 20 revenue items
2. Check pricing across locations
3. Compare against key competitors
4. Make strategic adjustments
5. Monitor impact and results

Resources Mentioned

• Visit cstorethrive.com for additional district management resources

Next Episode Preview

Coming up: Customer loyalty programs and how they complement your pricing strategy.

"Smoke Break" delivers weekly insights for convenience store district managers in bite-sized, actionable episodes under 10 minutes.

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