Episode 113: Sundowning and Rising: Our Podcast's Transformation Journey
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Episode 113: Sundowning and Rising: Our Podcast's Transformation Journey
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We're announcing the "sundowning" of our current podcast as we prepare for a complete rebrand, launching on May 6th. After realizing our audience is primarily women in midlife, we're embracing this direction with deeper, more focused content about relationships in all forms.
• Started discussing a podcast idea back in 2018 before life and the pandemic delayed our plans
• Finally launched in 2023 after Jules suggested the timing was right
• Discovered our audience is primarily women 40+ despite trying to reach a broader demographic
• Working with podcast marketing coach Whitney Gardner (our "young Yoda") to refine our focus
• New podcast will focus on relationships in all forms - with ourselves, others, family, and friends
• Same hosts, new name, and deeper discussions targeted to women in midlife
• Will continue to bring our authentic experiences and hard-earned wisdom
Join us on May 6th for our rebranded podcast launch! We'll be sharing teasers on our social media channels in the weeks leading up to the big reveal.