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Episode 125: Building an Award-Winning Franchise with Claire Munday
- 2024/10/30
- 再生時間： 34 分
- ポッドキャスト
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サマリー
あらすじ・解説
Join us for an engaging conversation with Claire Munday, the visionary behind Tappy Toes, as she takes us through her remarkable journey from a professional dancer to renowned entrepreneur. Her story is one of passion and creativity, having transformed her love for dance into building an award-winning franchise business that brings joy to toddlers, babies, preschoolers, and even care home residents. Claire shares how a small loan to trademark her unique business name was the catalyst for a franchise that now spreads happiness across numerous territories. This is a tale of entrepreneurship fueled by innovation and the desire to make dance accessible to everyone. Explore how Claire strategically navigated the growth of Tappy Toes, focusing on the art of delegation and freelance expertise to expand her brand. Discover how stepping back from hands-on roles and entering prestigious awards like the Great British Entrepreneur Awards enhanced the brand's credibility and visibility. Claire's insights into winning the Biggest Growth Award highlight the significance of accolades in boosting business standing and reflect on how this recognition has supported franchise expansion. Joining the British Franchise Association has brought her further credibility, giving franchisees and parents confidence that they are dealing with a trustworthy business. Get inspired by Claire's experiences of taking Tappy Toes global, particularly the challenges of securing international trademarks and adapting to new markets like Dubai. She offers practical advice on balancing business advancement with family life, emphasizing the importance of timing and flexibility when confronting hurdles. The episode wraps up with actionable strategies for aspiring entrepreneurs, focusing on setting realistic goals, leveraging awards for PR, and maintaining industry certifications to assure customers of the quality and safety of Tappy Toes' classes. Claire's journey is a testament to the importance of creativity, perseverance, and strategic growth in building a successful franchise. {1:24} The road to starting Tappy Toes. {4:07} How Claire started to expand Tappy Toes. {6:33} Growing the business through franchising. {9:38} How franchises are organised. {10:15} The characteristics of a franchisee. {11:25} The challenges of rapid growth. {13:35} Moving away from running classes. {15:43} When Claire became aware of awards. {18:00} The British Franchise Association Awards. {18:00} The motivation to enter business awards. {20:21} Claire's plans for the next twelve months. {21:02} The importance of trademarking internationally. {24:54} Expanding your business as children get older. {26:32} The best marketing channels for Claire's business. {28:32} Creating flexible goals and focusing on your achievements. {29:17} Claire's awards strategy. {30:40} Leveraging publicity from award wins. {32:12} Being a credible sector in the children's sector. Connect with Debbie at: https://thebusinessawardsshow.co.uk Connect with Claire: https://www.tappytoes.com/ Instagram: https://www.instagram.com/tappytoesdance/ Facebook: https://www.facebook.com/tappytoesltd LinkedIn: https://www.linkedin.com/company/tappy-toes-franchise-ltd./ YouTube: https://www.youtube.com/@tappytoes