Episode Summary:

In this episode of The Expansion Code, Heather sits down with longtime friend and Sherwood Park gym owner, Justin Cross, for a real and tactical convo on building a thriving personal training business from scratch. Justin shares how he went from a one-man operation grinding out 130% days to building a team and mentorship program rooted in purpose, systems, and relationships.

Whether you’re in fitness, beauty, or any service-based business, Justin’s leadership lessons and growth mindset will hit home. They talk about hiring through practicum placements, the importance of soft skills, building SOPs, and why being the best on your team isn’t the goal as a leader.

What You’ll Learn:

• How Justin used practicum students to grow his business strategically
• Why strong systems = more time and better client experience
• The hiring lesson that changed his leadership style
• Why you need to start building SOPs before you’re ready to hire
• The one mindset shift that helped him get out of burnout mode
• How relationships and referrals beat marketing (and social media!)

Connect with Justin:

Instagram: @crossconditioning

Website: crossconditioning.ca

Grab your free week of training and see what the buzz is about!

This Episode is Brought to You By Blush Artistry

At Blush Artistry, we believe that looking and feeling your best is more than just a luxury—it’s a necessity! Whether you need a fresh balayage, a relaxing massage, or a medispa treatment that leaves you glowing, Blush is your one-stop destination for beauty and self-care. And with our latest expansion, we now offer private gym, physiotherapy, and chiropractic services to keep your body feeling as good as you look.

Book your self-care session today at blush-artistry.ca and follow us on Instagram @blushartistrymua!

Resources & References:

Follow Heather on Instagram: @iamheatherdick | @theexpansioncode

Blush Artistry – Heather’s flagship company: blush-artistry.ca

The Expansion Code Website: www.theexpansioncode.ca

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Whether you’re ready to scale your business, refine your leadership skills, or build a podcast as a business asset, Heather offers one-on-one consulting, group coaching, and custom strategy sessions.

Visit www.theexpansioncode.ca to learn more about how you can work with Heather today! Tune in to the show on

YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

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