What is Value? We sometimes define value by what it isn’t – cost, the price tag – but what is it? The definition Stephen introduces here is: Value is how you define importance or worth.

Importantly – Value is in the eye of the beholder. It’s what the other person thinks that determines the value. Not you or your effort, time and money.

So think about everything you are doing. Should it be valued? Is it considered by others as valuable? And importantly - And everything happening to you. Do you appreciate and recognise its value?

In this conversation we discuss the value of being aware of what is valuable that you do for others and for yourself; and what others do for you. And once that is appreciated, we discuss the Value Creation Model - Stephen walks us through some steps that we sometimes use but should always use to ensure our Value lands with maximum impact.

If there is a disconnect between the assessment of value one of the parties will end up feeling undervalued, commoditised, taken for granted. Disappointed. And they will leave – taking their importance and value with them – which is why it is so important that you acknowledge the value from those around you. If you are blind to the value that others are bringing all around you – they’ll soon pack up and go. And the value goes with them.

What this model does is makes sure your Value lands with maximum impact. This model works to ensure that the other party is clear in the importance and worth of your product, service, relationship, time, advice… everything. So you feel valued, important, worthy. An important note to add here – the other party can be ‘you’. This can be an internal exercise.

What the VCM does is allow your value to land with impact. It’ll help you to light up the eye of the beholder. It helps you to demonstrate your value in such a way that the other party is no doubt that your service, product, relationship, activity is of importance and of worth to them. Which is great for sales, for commitment, for partnerships.

Once this model is understood it can be used to help build more value for everything you do. If you cannot identify the value in the things you do – then stop. If you can – use the model to ensure that the value is felt. By you, by your friends, your family, colleagues and partners.

Full transcript available on rhinoconsulting.nl. More models and frameworks can be found on CoachPro.online. Any thoughts, questions, suggestions - let us know on LinkedIn or email us at podcast@coachpro.online.

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