Join us for an engaging episode with Kate Akers, MII's Strategic Services Director. Kate shares her extensive marketing experience with a large church as well as with Sony Pictures, including her work on the film “Blue Miracle” and the role of key art in Netflix's recommendation engine.

Explore the similarities between church marketing and working with parachurch organizations, emphasizing the importance of equipping church members to engage their communities and express their faith. Kate discusses the challenges of digital outreach, creating welcoming environments, and the critical role of personal connections and authentic engagement in ministry.

Discover how digital tools can effectively connect with communities and why testing, iterating, and taking risks in marketing strategies are essential while staying true to the church's mission and values. Don't miss this insightful and inspiring conversation!

• Key Art - Artwork that is repeated across media

• Recommendation engine- a data filtering tool that provides personalized suggestions to users based on their past behavior and preferences

• Blue Miracle - "Blue Miracle" is an inspiring true story about a guardian and his kids at a Mexican orphanage who join forces with a struggling boat captain to win a big fishing competition and save their home. Together, they face many challenges, forming unexpected friendships and demonstrating hope and resilience. Blue Miracle (2021) - IMDb
  

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MII LinkedIn- Media Impact International: Overview | LinkedIn

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