Join me as I quickly share practical advice for digital ministry teams on dealing with the uncertainties and challenges faced with your marketing technology stack. In this episode, I’ll emphasize three tips namely: to eliminate distractions, to avoid false precision, and lastly, to keep moving forward.

This episode highlights the importance of focusing on what is known, making single changes at a time, and learning from failures. I look forward to you participating in the conversation and sharing your experiences!

• Marketing Technology Stack- This refers to the collection of technological solutions utilized for marketing purposes. These tools can range from digital asset management systems and marketing automation platforms to chatbots and social media monitoring tools.

• User Journey- The sequence of interactions a person experiences with a product or service, starting from their initial engagement and continuing until they achieve the desired outcome.

• Hotjar- A comprehensive platform offering five key tools, including heatmaps, funnels, and surveys. It uses AI to generate surveys, automatically summarize survey results, and conduct sentiment analysis.

• GDPR- a regulation that aims to protect the data privacy and rights of European citizens. If your organization interacts with individuals based in the European Union, you likely have responsibilities under this regulation.

• ICANN (Internet Corporation for Assigned Names and Numbers-) a non-profit organization that coordinates and manages the Internet's domain name system (DNS) and the allocation of IP addresses. It focuses on facilitating access to registration data related to generic top-level domains (gTLDs) while complying with privacy laws.

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