You know it’s a good day when Natalie Lam joins us on The Imposterous. Natalie is Chief Creative Officer, Publicis Groupe Asia Pacific, Middle East and Africa. She’s responsible for overseeing the creative output of more than 60 agency brands including Leo Burnett, Saatchi & Saatchi, Publicis, Razorfish, Sapient, Digitas with integrated creative, data, media and tech offerings in some of the world’s most dynamic markets.

With her roots in design, a strong digital background and being a hopeless romantic for big ideas, Natalie advocates for strategic creative work that brings optimism, joy and beauty to the world, in truly media-agnostic ways to help build the world’s biggest brands. Her 20+ year career included senior creative leadership positions in Google’s Art, Copy and Code, R/GA, Ogilvy and McCann World Group in NYC, with a break from advertising to start an electronic music and DJ school, The Foxgrove, that was featured in Rolling Stone.

Natalie was selected for AdWeek’s Creative 100 ranking in 2022, as an “agency leader defining a new era.” Her work for global innovative brands such as Nike+, Spotify and Mercedes-Benz won top global awards including a Cannes Grand Prix, D&AD Black Pencil, and ADC Black Cube. She is a frequent jury president and judge at global and regional awards shows such as Cannes Lions, D&AD, The One Show, ADC, LIA, and Spikes. How we managed to convince Natalie to join us on The Imposterous remains a mystery. We’re very glad she did though!