In this episode I chat with Gareth Dimelow, Founder and Storyteller-In-Chief at Inside Stories (insidestories.guru).  We discuss how knowing and being able to communicate your 'story' in a way that is meaningful, memorable and moving (Gareth refers to the "three M's") forges stronger connections with staff, customers and investors. We hear how the story leads on to much more, touching along the way on topics as diverse as Hemingway and invisibility cloaks!

Having been both Strategic Director and Creative Lead within several international agency networks, Gareth has a unique combination of skillsets that make him a master storyteller. With almost twenty-five years of experience, working with many of the world’s most recognizable brands, Gareth is focused on helping companies unlock the DNA of their story, engage their communities, and build their business through the collaborative story-telling process. Used to bridging the gaps between knowledge, insight and creative expression, Gareth has developed robust communication platforms for a wide variety of clients, ranging from BBC, Samsung and GSK, to IBM, Toyota and Zumba.

With his business partner Terry Bower, Gareth founded Inside Stories to help businesses of all sizes truly understand their own potential, articulate their purpose and find a way of sharing it with the world.

Gareth and Terry can be contacted at:
gareth@insidestories.guru 
terry@insidestories.guru 


Your host, Stephen Carter, is Founder of The Intellectual Property Works (theintellectualpropertyworks.co.uk) and a patent attorney by trade.

Over the last 25 years Stephen has worked with some amazing businesses, including writing the patent applications for the Speedo swimsuit that helped Michael Phelps to his record breaking 8 gold medal haul at the Beijing Olympics and Second Sight, a West Coast US startup who make a retinal implant to restore sight to the blind.

Stephen is now recognised by IAM Strategy 300 as one of the world's leading IP strategists and is on a mission to help innovative businesses succeed by protecting their most valuable asset, their innovation, so they can make a positive impact in the world.

Follow Stephen on LinkedIn: https://www.linkedin.com/in/stephenjcarter/

Follow Stephen on Twitter: https://twitter.com/theipstrategist

Contact Stephen directly: stephen@theintellectualpropertyworks.co.uk