Joining Mik in this episode of Mik + One is Professor Mohan Sawhney, Associate Dean of Digital Innovation and a Clinical Professor of Marketing at Northwestern University. ​

Sawhney discusses the evolution and importance of product management as a discipline. He emphasizes the need for formal training and frameworks in product management and highlights the role of product managers as mini CEOs and customer advocates. Sawhney also explores the challenges and opportunities in implementing product management in different industries, including technology companies, B2B industrial companies, and service-based organizations.

Listen as Mik and Sawhney explore the impact of generative AI on product management, and highlight its potential to enhance day-to-day tasks and improve efficiency and effectiveness

Key discussions include:

• Understanding customer problems and exceeding customer needs
• The product manager’s crucial role as orchestrator, mini CEO, and customer advocate
• The discipline of product management
• The potential for growth and adoption in various industries
• Executive sponsorship and implementing organizational structure
• Expansion of product management beyond tech companies to B2B and services industries
• Rethinking structure, incentives, and process
• Exploring how to implement product management in organizations
• How Generative AI can improve persona development, wireframing, and roadmap optimization
• AI Product management and how it is redefining efficiency for the future

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Additional Resources:

• Portfolio SAFe
• Dean Leffingwell on the Mik + One Podcast: Part 1, Part 2
• MarTech
• Dave West - podcast episode
• Scrum Studio
• Greenfield project
• Skunkworks
• Bimodal IT
• Agile Release Train
• Mik + One Podcast Episode 20: Justin Watts
• Join the Flow Framework Community