At this point most entrepreneurs and service-based business owners are familiar with the significance of content marketing, and yet many of might be wondering wtf is working as far as content marketing in 2024? (Seems to be an ongoing theme on the podcast, huh?!)

The truth is there are different types of content marketing, and the success of these different types of content should be evaluated according to different metrics. The other truth is, surprise, Instagram isn’t the Answer to all effective content marketing!

Topics discussed:

- The value of clarifying your business model, positioning, and messaging so you can create a content strategy that truly works.

- Understanding that the point of content marketing is to generate business income, and to go beyond simply selling—content marketing is most optimal when it provides evidence of the fact that you can actually do what you claim to do in your work!

- The importance of creating content that Introduces, Nurtures, and Converts, and then understanding which places to share which types of content (i.e. Instagram might not be the ideal conversion platform, but perhaps it’s great for nurturing your audience!).

- Rethinking marketing beyond social media and creating an aligned Marketing Ecosystem.

- Making content with more ease and the value of repurposing (with purpose), particularly in relationship to building trust and strengthening our “brands.”

…and more.

People & resources mentioned:

Marketing Ecosystem PDF

Michelle Cassandra Johnson

Meg Casebolt

Meg’s free SEO training on joinfruition.com

Tanya Geisler

Interested in learning more about the topics we’re exploring on the podcast? Join us for BIZ CAMP!

BIZ CAMP is a 4-week intensive program focusing on essential business concepts for entrepreneurs and service-based business owners so we can create strategies that will truly shift with the ever-evolving landscape of online business.

In Fall Biz Camp, we’ll talk: Positioning, Messaging, Offers & Business Models, Equitable Pricing, and so much more.

We start September 5th and meet Thursdays and Saturdays. Registration is offered on a sliding scale $650-$1850 USD; payment plans available for all tiers without incurring additional fees. Reach out if you have any questions.

And of course, you can also get more info about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com

+Episode Transcript