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Will Jacoby from Steurer & Jacoby, "the best kept secret in Louisville", joins the podcast to discuss some elements of golf not found very often in the 2020s. First is the craftsmanship and selling of traditional golf bags that you would have frequently seen 100+ years ago in Scotland. The second is hickory golf and what it's like playing with clubs that aren't supposed to go 300 yards. Feeding off that point, Will talks about the opportunities available through the Society of Hickory Golfers and why today's players should consider taking a step back in time by playing with hickory clubs.