In this episode, Khalid Nathan Aleem, Podcast Host,  is joined by Anthony LaBorde. Anthony is the Owner/Founder of LaBorde Realty Group, LLC in the Atlanta Metropolitan Area. He's an engineer who turned entrepreneur on YouTube. Anthony has over 3000 subscribers and almost a thousand followers on Instagram.

Anthony LaBorde will show you the ways how to become authentic in your video content using YouTube. His testimony will inspire you to overcome the early and present struggles in Real Estate Business using SEO tools paving the way to success.

TIMESTAMP:

00:01- Introduction Spill

00:43 - How Anthony became a Realtor

01:09 - Anthony’s Educational Background 

04:18 - Anthony’s early beginnings started as a Realtor

05:20 - The struggling Realtor 

06:00 - Seeing the light of YouTube

07:42 - Learning the process of video editing

09:10 - The largest consumer audience generating platform 

10:11 - YouTube, the game-changer search engine

11:27 - Creating attention-grabbing, rich content

14:02 - Rich Content vs. Quality Video

15:48 - YouTube; the platform of choice

16:48 - Understanding and applying SEO on YouTube

17:45 - The History rich Atlanta

19:43 - Anthony’s Editing Software: Wevideo

22:00 - The better way to apply SEO

23:01 - Repurposing video

24:30 - The Production Team

26:07 - YouTube is the future.

28:10 - Leveraging and the Consistency of the Team

32:00 - The train wreck man

34:49 - Building your rapport and authenticity

37:32 - Anthony’s advice for young realtors

40:00 - Conclusion

TAKEAWAYS: 

• YouTube is the future. I know that other platforms are successful to me, they're not going to have the legs that YouTube has. It's owned by Google. It's Google and YouTube. And those are your number one and two search platforms. To me that alone. And then the number of videos on there, the number of view times on there, the number of eyeballs that you know, you have in YouTube, versus these other platforms. Again, they're great, and I'm sure you get some business from them. But to me, YouTube is, if you can be so strategic with it. And you can get so specific in and finding that ideal customer that you're searching for my opinion, 

• There's a lot of guys out there that are just very successful on all the platforms and that you know, it doesn't have to be like YouTube but look at some of the guys that have these monster followings on Instagram and Tik Tok and Facebook on it and just see what they're doing, and there's a common denominator in all of them. And that's when I started, when I started looking at the guys that are successful in our industry in the other markets, you see a common denominator to them pros and cons.
• Always put yourself in the consumer's shoes, you know, if you're moving to an area, what do you wanna know? You know, and I look at some of the other channels out there. And again, I think this is where some agents go wrong. Nobody cares about your listing at 123 main street, they just don't like, you know, it may be of interest, and then they go, Oh, that's a nice house. But number one, nobody's searching. And this is where I go back to understand that it's a search engine. So you need to go into it with a frame of mind that is what people are searching for. Don't create something and go, I know, you want to see my new listing, go, go check it out. Now they don't, they just don't care, you know, and it's not going to get your business that way.
• Nobody's gonna buy anything from you until they trust you, period. And part of that trust is, is this, it's talking to people, it's building rapport, it's talking about your past…Authenticity is a game-changer as well just be yourself on there. Because that's where people are going to connect

LINKS:

Wevideo

Khalid Nathan Aleem

Khalid Nathan Aleem

Connect with Anthony LaBorde @:

Facebook

Instagram

Website

YOUTUBE

Anthony@LivingInAtlanta.com