One of the big reasons why voice actors don't use social media is because of criticism from total strangers. Someone either shares something, or drops a comment, and you immediately second guess everything you're doing on social media, or assume you're doing it all wrong.

We're giving too much power to these total strangers.

In this episode, I talk about the importance of remembering who your audience is, tailoring your content to that audience, remaining authentically you, and ignoring the haters, who are probably going to hate, no matter what you do!

Let this episode serve as a reminder that success isn’t about pleasing everyone, but about building genuine connections with the people who matter.

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• There is no product or service with 100% customer satisfaction.
• Negative interactions on social media are inevitable.
• Understanding your audience is crucial for effective communication.
• Adding value through content is essential for engagement.
• Authenticity is key in social media marketing.
• Don't let negativity from strangers derail your efforts.
• Data-driven decisions are more important than opinions.
• Embrace your uniqueness and connect with your audience.

Success is in the follow-up. This is something you've probably heard me say a thousand times.

But now, thanks to Nimble, I've got a new way to automate those follow-ups making them even easier to do, and all but guaranteeing they actually get sent.

Using a new feature called Sequences, automating your follow-up strategy is going to change the way you do your email marketing.

In this episode, I explain how it works and how I'm using it.

Sign up for a Nimble Trial at https://nimble.com/marcscottvo

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Follow-ups are essential for maintaining client relationships.
• Providing value in follow-ups can enhance engagement.
• Automating follow-ups can save time and increase efficiency.
• Nimble's Sequences feature allows for automated email follow-ups.
• Consistent follow-ups can lead to more work opportunities.
• Many people need multiple contacts before making a decision.
• Follow-ups can help reclaim missed opportunities.
• Success in voice acting often hinges on effective follow-up strategies.

Odds are, if you're working as a voice actor, you've got at least one dream you're working towards in the industry. Maybe it's landing a specific client. Booking a certain type of job. Or finding success in a particular genre of the industry.

For Sarah Kramer, the goal has been the same for years. She wanted to work in animation and more specifically, she wanted to work on a Star Wars project.

That dream became a reality when she landed a role on Star Wars; Young Jedi Adventures.

In this episode, Sarah shares her story of how she made it possible, despite many odds being stacked against her.

Persistence, Patience, Perseverance, and maybe channeling the power of The Force. ;)

Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Taking strategic, consistent action is the secret to success.
• Training is essential for growth in voice over.
• Stepping out of the comfort zone is necessary for progress.
• Creating unique marketing tools can set you apart.
• Perseverance is key in the voice over journey.
• Mentorship can significantly impact your career growth.
• Don't compare your journey to others; everyone has a unique path.
• Follow up is essential after auditions and networking opportunities.
• It's important to find your niche and pursue it passionately.
• The journey to success is often a marathon, not a sprint.
• Celebrate your achievements, no matter how small.

Making a decision to pursue a career in voice acting means also making a decision to start a small business and pursue a life of entrepreneurship.

If you're going to run a business, you need think like a business owner. That's what the entire concept of VOpreneur is all about. Voice Actor + Entrepreneur = VOpreneur

Danielle Famble has built a name for herself within the industry not only for her impressive career and credits, but for encouraging voice actors to (and teaching them how to) approach voice over with a CEO Mindset.

In this episode, Marc and Danielle dive deep into business, money, and the mindset that will lead you to success.

Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• A CEO mindset is crucial for voice actors to thrive.
• Entrepreneurial roots can provide a strong foundation for success.
• The art of the pivot is essential in business.
• Delegating tasks can lead to business growth and efficiency.
• A positive relationship with money can enhance business performance.
• Understanding your relationship with money is crucial.
• Investing in your business should be strategic, not impulsive.
• Success can be defined in various ways beyond financial metrics.
• Mentorship can significantly accelerate your growth and learning.
• Recognizing personal achievements is essential for self-acknowledgment.
• Continuous learning from others can enhance your business acumen.

Can A.I. and Human voice actors work together? Is there a path forward where they coexist in the space? I guess only time will truly answer that question, but for now, we can look at what's happening in the real world.

The vast majority of VO is still human. Yay!

Some VO is being taken over by A.I. Boo!

But what if there's a new form of VO being created that's a collaborative effort between humans and A.I.? Well that's interesting!

In this episode, Erin Culpepper shares her story of working on a groundbreaking toy project. A toy that could become one of the hottest toys of the holiday season (in my opinion). And it's, perhaps, a case study in how human voice actors and A.I. might work together.

Listen with an open mind. I think there's lessons for us all to learn.

Order your Poe the AI Story Bear - https://amzn.to/4gXiQ6E

Marc Scott on Instagram - https://instagram.com/marcscott

MENTIONED IN THIS EPISODE

Protecting Your Money Maker; Vocal Warmups with Shana Pennington-Baird https://www.vopreneur.com/blog/250

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Balancing a day job and voice acting requires discipline and commitment.
• Outsourcing tasks can free up time for voice acting.
• Working with reputable clients enhances credibility in the industry.
• Negotiating contracts is crucial for voice actors in the age of AI.
• Control, consent, and compensation are key factors in AI voice work.
• The future of voice acting may involve collaboration with AI.

There are many different ways to approach a career in voice over and in this episode, Kay Bess and Marc Scott discuss that and more.

Kay and Marc came at voice over from two different places and in two different ways and both were able to find success.

Together they talk about the evolution of the industry, how to stay relevant over time, how entrepreneurship has changed the game and it takes to succeed today and beyond.

Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Voice over work has evolved significantly with the rise of online casting.
• Entrepreneurship is crucial for voice actors to thrive in the industry.
• Marketing is often viewed negatively, but it can be reframed as offering value.
• Persistence in marketing is key; relationships take time to build.
• Coaching should set realistic expectations for voice actors.
• Complacency can kill a voice over career; continuous learning is essential.
• The audition process requires resilience and a love for the craft.
• Daily routines should focus on nurturing existing relationships and finding new leads.
• Technology, like CRM systems, can greatly enhance business management.

Improv is a fascinating technique in the performance world that some people love, many people fear, and, I suspect, many simply don't fully understand.

I admit, myself, that I feel into a combination of the fear and lack of understanding category. Until this interview with Rebecca Haugh.

Rebecca is a gifted voice actor and coach who teaches voice actors the art of improv.

If improv is something you've never really explored or considered before, I strongly urge you to listen to this episode with an open mind. You might just find improv could be the catalyst to leveling up your comfort and performance level in the booth!

CORRECTION: In this episode I mistakenly referred to one of Rebecca's clients as Fiverr. It should have been Pfizer. I apologize for their error. ~ Marc

Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Improv is a technique used by successful actors and comedians.
• Improv helps voice actors connect with their creativity and playfulness.
• Finding your unique voice is essential in voice acting.
• Improv can help overcome fear and anxiety in performance.
• Creating a safe space is crucial for effective improv practice.
• Improv techniques can be applied across various voice acting genres.
• Ad libbing can enhance voice performances and make them stand out.
• Regular practice and playfulness are key to improving voice acting skills.

Ah yes... the conversational voice over read. Or is that, the conversational NON ANNOUNCER voice over read?

Either way, we see the direction in pretty much every single audition that comes into our studios. Doesn't seem to matter what genre. It's what every casting director, agent, producer and creative director on planet earth is looking for.

So how do we deliver it?

Enter Hugh Klitzke.

With over 125,000 auditions directed, Hugh knows conversational. So much that he branded his entire business after it!

In this episode, Hugh digs deep into the conversational read, and the end result is a virtual Master Class on the subject.

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Conversational today isn't the same as conversational 5 or 10 years ago.
• Understanding the audience is crucial for a successful read.
• Scripts are rarely written conversationally, making interpretation essential.
• Perspective is more important than just vocal sound in voice over.
• Multiple takes can lead to a deeper understanding of the script.
• Imagination plays a key role in making scripts sound genuine.
• Better casting direction can improve audition outcomes.
• Acting workshops can enhance voice acting skills.