In this episode, David interviews Melanie Muller, CEO and AI consultant at GenFuturesLab, who shares her insights on the intersection of artificial intelligence and football. Speaking at the SportsProAI Future of Sport Conference, Melanie recently discussed her innovative AI avatar, Leo AI, designed to analyse football matches and enhance fan engagement. They look into the potential of AI to improve decision-making and fan experiences. Melanie emphasises the need for football clubs, especially at lower levels, to embrace digital transformation and explore AI tools to enhance efficiency and engagement.

KEY TAKEAWAYS

• The introduction of AI technologies, such as Leo AI, is transforming fan engagement in sports by providing interactive experiences that allow fans to connect more deeply with the game and its players.

• Emphasising the importance of diversity in AI applications, there is a push for creating avatars and experiences that reflect various cultures and demographics.

• Understanding consumer needs and behaviours is crucial for developing effective AI solutions in sports.

• Organisations, including lower league football clubs, can start their AI journey by identifying friction points in their operations and running micro-experiments to improve efficiency, even with limited budgets.

• Addressing concerns about AI's motivations and implications is essential. Building trust through transparency, and clear communication about AI's role.

BEST MOMENTS

"I felt really honoured that I could be part of their first AI conference."

"It's really important when football clubs create fan experiences that it's not just all men."

"I think there's a real opportunity to just use that data a bit smarter rather than simulating something that's not there."

"I think anyone's concerns are valid and should be heard because there's a reason why people have concerns."

"There's opportunity everywhere for AI."

PODCAST DESCRIPTION

The Business of Football is your gateway to the dynamic world of football business. Hosted by David Chimbaza, Founder & CEO, this podcast provides in-depth insights into creating, monetizing, and scaling ventures within the football industry. Join David as he engages with top industry leaders, CEOs, and directors, sharing their experiences, strategies, and expert advice on navigating the unique challenges and opportunities in the football business. Whether you're an aspiring entrepreneur or a seasoned professional, this podcast offers valuable guidance on building success in the football industry.

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HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience. Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.

GUEST BIO

Melaine Moeller is a CEO with over a decade's worth of experience in the digital sphere, spanning across efficiency output, media, and entertainment, working with the BBC & Sky News on various technological projects, before becoming the AI Consultant & CEO of GenFutures Lab in 2023, where her recent ventures into the football industry began, working on AI & simulative projects with organizations such as SportsPro Media, formulating football simulations through AI & hosting her talk at the SportsProMedia conference West Ham United's London Stadium.