Every smart business is advertising on social media, and the smartest ones are doing it the way Brett Williams does. And he's here today to teach you the Facebook advertising hacks that the top 1% of marketers use. 

Brett is a wizard on ads. He knows the inside out of how advertising works, and he runs our ad campaigns. He’s an expert on Google ads, Meta, Instagram, TikTok, and even website and email marketing. 

The first thing Brett did when we started working together was take one of my campaigns from just about 0 leads per day to 5 on day one and 30 shortly after. 

Brett talks about ad types, ad budgets, timelines, and target audiences. We also discuss how to generate the ads quickly and use them for maximum conversion.

If you want to learn what Brett is doing, join us in today's episode of SMART Businesses Do THIS!

About the Guest:

Brett Williams is the CEO and Founder of UniqueAnd, a company that provides social media ads consulting, media buying, and content coordination to help businesses grow through digital advertising.

“I feel that all brands should be retargeting on all platforms. Period.” 

- Brett Williams

In This Episode:

-   How to develop an ad strategy that works

-   The average length of time you must wait before expecting someone to buy from you

-   What is funnel hacking, and how can you make it work for you?

-   How much does it cost to run ads, and how do you know if something is working or if it's time to quit?

-   Omnipresent retargeting strategy and how it works

-   What type of ad is best for people who already know you? Do you need a massive audience for the ad to work?

-   Crafting a simple call-to-action (CTA) that can yield the highest conversion rate

-   Can you create a custom audience of people who have visited other sites? How do you create custom audience campaigns?

-   What SMART Businesses do, according to Brett Williams

And much more…

Connect with Brett Williams: 

-   Website - https://www.uniqueand.com/

-   LinkedIn - https://www.linkedin.com/in/brett-williams-9521986/

Connect with Adam Lyons:

-   Website - https://thesmartblueprint.com/

-   LinkedIn - https://www.linkedin.com/in/theadamlyons/

-   Facebook - https://www.facebook.com/TheAdamLyons/

-   Instagram - https://www.instagram.com/TheAdamLyons/