Drew Larison is the Founder and CEO of Larison Media. Drew founded The Larison Company in 2015 and merged the company into Larison Media in early 2017. Drew is a husband, a dad and a true believer that hard work and kindness is the true key to success. He truly believes a good, creative marketing strategy is one of the things that can turn a small business into a great business and is on a mission to help as many small businesses as he can.

Time Stamps:

📌[7:05]Marketing: What has changed in the marketing world this year?

📌[7:22]Video has become the language of the internet

📌[8:05]Worker smarter not harder to repurpose content

📌[11:14]authenticity will always win

📌[11:38]Remember the DVR? It completely changed the way we consume content

📌[15:44]Creating Content to Educate, Entertain, and Empower your listeners

📌[16:15]Start with your FAQs lists

📌[19:52]Drew recommends Square Space because it's much more userfriendly than WordPress

📌[25:14]Authentic moments happen in the small mundane moments - the best way to capture them is to record more

📌[30:17]Leads are down, conversion rates are down...

📌[31:33]The balance between the art and science of Marketing...

📌[32:55]We were used to spending x on ads and getting y in leads but what use to work doesn't always work

📌[34:33]Where is attention being paid?

📌[36:38]"Don't get romantic about how you run your business."

📌[40:54]What makes our company different?

📌[41:09]Authenticity is what wins...

📌[47:09]Are you showcasing how you're treating your team?

📌[49:15]The content that differentiates you internally converts well

📌[53:33]Are you showing your "behind the scenes?"

📌[55:15]"Document don't create"

📌[54:41]"This is what I did for our clients"

📌[1:05:47]People Homework: Brag on your team and post it

📌[1:06:23]Drew Homework: Prioritize value. How do we make it about the consumer and not about ourselves...

Quote of the Week

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

— Mark Zuckerberg

⇩ Resources ⇩

✯Drew Larison https://www.larisonmedia.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Ray Malaski formally owned a residential cleaning business in Lapeer, MI, but his expertise lies in the marketing space.

Ray is Agency coach at Seven Figure Agency and President at Get Cleaning Clicks

Their specialty is optimizing you’re business for leads and driving traffic to your brand!

How you say???

Google Ads —

There is no better way to get highly targeted traffic through paid marketing channels like Google AdWords, with a properly optimized funnel it’s like flicking a switch to quick leads, and scaleable sales.

Time Stamps:

📌[14:53]Local service ads and Google My Business are the places to start

📌[15:46]Local service ads should get you to $20K

📌[16:52]Then concentrate on SEO. But before you start pouring money into a marketing firm, make sure your systems

📌[18:25]SEO takes awhile to gain traction, but when it does, you can probably scale back on paid ads.

📌[21:47]Local service ads was easy when it first launched. But now you have to play the game

📌[22:24]Google is going to show your ad based on the CTR (Click Through Rate)

📌[23:23]Get your friends and family to click on your ad, call, and mark booked. That will help you build the CTR

📌[26:32]Your ultimate end goal for marketing is to build a database of leads. When you attract all those leads, you can market for free to your database

📌[27:49]Database: Info USA for commercial. Data Axle for Residential

📌[28:16]If you are not ASKING for a referral, likely you won't get it. Out of sight, out of mind

📌[34:05]Pumpkin Plan: https://www.goodreads.com/.../show/16646726-the-pumpkin-plan

📌[35:00]There is a way to bring your client's into your culture through your monthly newsletter and monthly employee competitions

📌[36:05]Business can easily become transactional if you don't focus on establishing a relationship

📌[39:23]how well do you know your customer?

📌[39:34]How well does your customer know you?

📌[42:00]Martha's Newsletter Technique was sending it to current clients via email, leaving a hard copy at a client's home after a cleaning and sending via email to current leads and leads that have dropped off

📌[42:54]People want to know they matter and that their work matters

📌 [46:12]What stats do you look at in your marketing campaign to see if your campaign is converting??

📌[47:15]you should have a 50% close rate through all traffic sources

📌[47:59]if you are closing to an estimate and not a job then it should be a 80% close rate

📌[58:41]Marketing Homework: getcleaningclicks.com Go look at the marketing...

Riley Pototschnik is a 21-year-old entrepreneur who started his first business at 16. After his Freshman year of high school, he left the traditional school system entirely to craft a completely custom curriculum online with a focus on the skills he would need to build businesses. That ultimately led to him starting a website design and optimization service called RocketThruster at 18 years old, which served home service businesses. That business quickly exceeded every expectation he had (honestly surprising him a bit by the results), as it generated 6-figures in profit in just over a year.  Now, at 21, he’s the founder and CEO of EveryChat. A simple-to-use inbox, paired with automation, bringing all of a business’s Emails, Texts, and Facebook Messages into one place so the owner and their team can rock their marketing and customer service.

Time Stamps:

📌[2:12]Happy Tuesday! Welcome back to Fight Club 4 Business!

📌[24:22]How is AI understanding the tone of a customer?

📌[26:50]AI is going to empower our employees not replace them

📌[36:11]Phone calls, Emails, texts and live chat all serve their own purpose in customer communication

📌[37:37]What does your customer need

📌[41:04]Is your phone number registered as a business?

📌[42:37]You have to register your brand and your campaign with the phone carrier

📌[45:26]Research A2P today to make sure you are in compliance with the new regulations by the end of the month

📌[49:36]Always make sure to identify yourself in your first few messages with a client

📌[52:58]Tagging with in Everychat

📌[55:44]Marketing Homework: what is your friction when having a customer get into contact with you from your website

📌[56:11]Systems Homework: Look into the A2P Regulations

📌[57:08]best way to get into contact with Riley is through Facebook!

Quote of the Day

To listen closely and reply well is the highest perfection we are able to attain in the art of conversation.

⇩ Resources ⇩

✯ Riley Pototschnik : www.everychat.com

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas