• Financial Advisor Marketing Podcast

  • 著者: James Pollard
  • ポッドキャスト

Financial Advisor Marketing Podcast

著者: James Pollard
  • サマリー

  • Financial advisors, does this sound familiar? You’re barraged with people and companies who promise to help you get six thousand new clients in thirty seconds or less as long as you follow their magic tip, trick, or tactic. If so, take a deep breath and relax because that is NOT what this show is about. Lol. Hi, I’m James Pollard. I’m the founder of TheAdvisorCoach.com and host of the “Financial Advisor Marketing” podcast. This podcast is rooted in timeless principles designed to help financial advisors attract their ideal audiences, forge authentic relationships, and build deep roots with prospective clients. If you listen to this podcast, I think you’ll find three things to be true: First, the information shared in this podcast is deceptively simple. This means you don’t have to be a genius or marketing expert to get results. I take immense pride in keeping things simple. Let everyone else chase complexity. Second, the episodes are chock-full of data, research, and studies. This means advisors can do their due diligence on marketing strategies and make informed decisions about how they’d like to build their businesses. And third, I don’t take myself too seriously. I joke around, laugh, and have fun. If any of this appeals to you, I encourage you to listen. ~James Pollard
    Copyright 2018-2024
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あらすじ・解説

Financial advisors, does this sound familiar? You’re barraged with people and companies who promise to help you get six thousand new clients in thirty seconds or less as long as you follow their magic tip, trick, or tactic. If so, take a deep breath and relax because that is NOT what this show is about. Lol. Hi, I’m James Pollard. I’m the founder of TheAdvisorCoach.com and host of the “Financial Advisor Marketing” podcast. This podcast is rooted in timeless principles designed to help financial advisors attract their ideal audiences, forge authentic relationships, and build deep roots with prospective clients. If you listen to this podcast, I think you’ll find three things to be true: First, the information shared in this podcast is deceptively simple. This means you don’t have to be a genius or marketing expert to get results. I take immense pride in keeping things simple. Let everyone else chase complexity. Second, the episodes are chock-full of data, research, and studies. This means advisors can do their due diligence on marketing strategies and make informed decisions about how they’d like to build their businesses. And third, I don’t take myself too seriously. I joke around, laugh, and have fun. If any of this appeals to you, I encourage you to listen. ~James Pollard
Copyright 2018-2024
エピソード
  • The Secret Ingredient Missing From Many Advisors’ Marketing
    2024/11/18

    There’s a secret ingredient that’s missing from many advisors’ marketing efforts. Perhaps even yours.

    The problem is, this secret ingredient isn’t sexy. It won’t make your marketing campaigns winners overnight. And it won’t flood your calendar with appointments from high-quality leads.

    But this secret ingredient is the difference between barely being able to pay your bills or having a scalable business that brings in more revenue every month like clockwork.

    So, what’s this secret ingredient? And is it missing from your marketing?

    Listen now to find the answer for both.

    Show highlights include:

    • The one secret ingredient missing from almost every advisors’ marketing that threatens your entire business (4:32)
    • How thinking more like a financial advisor in your business can skyrocket your growth (even if it sounds simple and counterintuitive) (4:52)
    • The “Marketing Seasons” method for predictably scaling your financial advice business (6:30)
    • 2 marketing channels that keep you top of mind for when your prospective clients are finally ready to hire an advisor (11:32)

    Since you listen to this podcast, I want to give you a gift:

    If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

    Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT

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    18 分
  • 5 Marketing Wake-Up Calls Every Financial Advisor Needs To Hear
    2024/11/11

    Since one of the perks of subscribing to my Financial Advisor Marketing newsletter is direct access to asking me any question you have via email, I have direct access to financial advisors biggest worries, fears, and yes, questions about marketing.

    In fact, there are 5 marketing questions financial advisors constantly ask me that I consider as “wake-up calls” you need to hear.

    Why?

    Well, if you have any of these questions, it tells me you’re making some fundamental marketing mistakes that can plant the seeds of destruction in your business (even if you’re succeeding today).

    In today’s show, you’ll discover what these 5 questions are and how to address them before they gobble up your business.

    Listen now.

    Show highlights include:

    • How to solve almost every marketing problem you encounter by simply talking to this specific group of people (6:04)
    • The “Other Person’s World” secret for pumping out engaging and persuasive content that fills your calendar with high-quality appointments (7:03)
    • Why unfounded optimism can cause your entire business to crumble from the bottom up (9:04)
    • How perfectionism steals more wealth from financial advisors than anything else (and why the “fire, then aim” approach prevents this) (13:05)
    • The counterintuitive way your current results stifle and suffocate explosive growth (18:47)

    Since you listen to this podcast, I want to give you a gift:

    If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

    Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT

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    22 分
  • How I’d Market An Advisor With $100,000
    2024/11/04

    During my Inner Circle Member Office Hours (which happen exclusively for Inner Circle members on the second Tuesday of each month), a member asked me how I’d market an advisor with $100,000 in capital.

    And so, I wanted to give you the exact step-by-step framework I’d use if I had an extra $100,000 to spare for an advisor.

    Best part?

    You don’t need nearly this much capital up front to successfully drum up demand for your services. But if you have an extra $100,000 lying around, this will be the most single profitable podcast you listen to.

    Listen now.

    Show highlights include:

    • The first person you should hire in your financial advising business if you want to grow your business even faster (2:28)
    • The absolute worst thing to delegate to someone else that can sow the seeds to your business’s downfall (4:58)
    • Why creating checklists and cheat sheets as your lead magnet repels high-quality clients away and attracts headache clients (6:53)
    • How to create and design a lead magnet that brings in business for years (7:35)
    • How my ad got 6,492 clicks in the past 7 days for only four cents a pop (and how to “mimic” my results in your business) (11:38)
    • The “Niche Credibility” secret for becoming wildly popular to your niche (18:45)

    Since you listen to this podcast, I want to give you a gift:

    If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

    Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57M

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    21 分

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