Marketing often demands a continuous flow of fresh ideas and innovative strategies. As business owners, we often have untapped marketing potential within our daily operations.

Hidden in daily interactions, customer inquiries, and existing content are numerous opportunities to enhance and diversify our marketing efforts. By tapping into these underutilised resources, we can create engaging and evergreen content that resonates with our audience.

In this episode, I’ll share exercises and steps to help you repurpose, reshare, and discover ideas to enhance your marketing efforts.

If you run a physical location business, have a pen and paper by the phone. When clients call with inquiries, jot them down. These questions can become blog posts, videos, social media content, or YouTube tutorials.

Your FAQ page is a goldmine for social media content, short videos, and blog posts. FAQs make great evergreen content that can be shared continuously through social programming tools like Meet Edgar. This ensures your answers are always available when customers search for related information.

Your blog holds a wealth of knowledge. Repurpose old posts by going live, creating new series, or developing social media posts from key statements. Tools like Canva can help create engaging social images. Additionally, consider compiling several blog posts into an ebook or physical book using tools like Designrr.

Tutorials are excellent for showing customers how to use your products or services. These can be shared on Facebook, YouTube, and other platforms. Tutorials not only help current customers but also attract potential buyers by demonstrating the value of your offerings.

Uncovering hidden marketing ideas within your business not only saves time and resources but also maximises the potential of the content and interactions you already have. By systematically capturing customer inquiries, repurposing existing content, and creating educational materials, you can continually engage your audience and reinforce your brand’s value.

Keep exploring and repurposing content to keep your marketing fresh and engaging. Embrace these techniques to transform your daily business activities into marketing opportunities, ensuring your business remains vibrant and responsive in a competitive marketplace.

• 00:00 Introduction to Hidden Marketing Ideas
• 01:21 Leveraging Client Interactions
• 02:50 Utilising Frequently Asked Questions
• 03:59 Repurposing Blog Content
• 05:40 Creating Tutorials and Final Tips

• Meet Edgar https://snip.ly/meetedgareg
• Repurpose.io https://snip.ly/repurposeio
• Canva http://snip.ly/canva30pro
• Designrr https://snip.ly/designrr
• The Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle
• The AI, Async, & Automation Hub https://enevergroup.thinkific.com/courses/aaahub