There’s no such thing as a one-size-fits-all investment, so it’s imperative to research which investment tools make the most sense for you, and to recognize you’ll need more than one type of investment. 

Take time to zero in on your short- and long-term financial goals, and decide whether you need the liquidity cash offers or if you should ride out the inevitable ups and downs of the stock market. Avoid having “lazy money”—make your money work for you by investing in tools where the risk, reward, and time aligns with your goals.    

Every investment tool carries a mixture of positive and negative possibilities, but remember you have complete control of how much you invest, for how long, and where you invest your money.

In this episode, John covers different investment categories and the value of allocating your investments to align with your goals.

In this episode, you’ll also hear:

• Understanding the pros and cons of investments 
• Long term vs. short term investment tools   
• Focusing on what you can control in your finances  

Must-listen moments: 

[00:02:03] Just as you cannot expect to build an entire house with only a hammer, you cannot ask one investment tool to meet all of your planning needs.

[00:05:55] Again, there's no perfect investment. You have to mix the investment tools together to build your investment portfolio to match your financial planning job.

[00:09:57] As a long-term investor, your focus should not be on the volatility of the market, but rather on the actions that you control and need to take to be successful. 

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Disclosure: The following program is sponsored by Fourth Avenue Financial, which is solely responsible for its content. Securities offered through J.W. Cole Financial Member FINRA SIPC, Investment advice offered through J.W. Cole Advisors. Fourth Avenue Financial, J.W. Cole Financial, and J.W. Cole Advisors are unaffiliated entities. The opinions expressed by John K. Burdette II should not be construed as specific investment, legal, or tax advice. All economic and performance information is historical and not indicative of future results. Investing may involve the risk of loss of principal. Any Tax advice on this show is not intended to be used by any person for the purpose of avoiding US federal or state tax penalties that may be imposed on such a person, and each listener should seek advice from their tax advisor or legal counsel on topics that arise from the show. John K. Burdette II is not providing legal or tax advice. Nothing should be construed as solicitation of an offer to buy securities.

The preceding program is sponsored by Fourth Avenue Financial, which is solely responsible for its content