In latest episode of Fit.us Fit.me podcast I sit down with Travis, the CEO of Ajabeng and chat about how he’s transforming Ghana’s fashion scene. He’s using a post-colonial approach by growing cotton, spinning yarn, weaving fabric, and making garments in Ghana. His production model is a refreshing change from the overconsumed secondhand market. We also talk about his upcoming collection that will be featured at Lagos Fashion Week, where he’ll share his exciting vision for the future of African fashion. Ajabeng is focused on creating a sustainable fashion ecosystem by using biodegradable materials. Drawing inspiration from the post-colonial era, Fela Kuti, and the vibrant highlife culture, Ajabeng is all about making a real impact.
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