• Five Elements of Product-Led Branding

  • 2024/10/31
  • 再生時間： 45 分
  • ポッドキャスト

Five Elements of Product-Led Branding

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  • In this inaugural episode, Ana and Rei introduce the idea of product-led branding: what happens when a product is so good that it spins a brand out of it?

    They discuss how products themselves—like Nike’s Moon Shoe and Levi’s 501 jeans—build brand identity through unique features and cultural appeal.

    Five key elements of product-led branding are Value, Wear, Aesthetics, Narrative, and Fandom.

    Ana and Rei also share their respective Hit Lists, a topic or item in culture that's occupying them at the moment.

    Follow Ana here:

    • Newsletter "The Sociology of Business"
    • New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    • Rei's LinkedIn
    • Newsletter "The Intersection"
    • Rei's global innovation firm I&CO
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あらすじ・解説

In this inaugural episode, Ana and Rei introduce the idea of product-led branding: what happens when a product is so good that it spins a brand out of it?

They discuss how products themselves—like Nike’s Moon Shoe and Levi’s 501 jeans—build brand identity through unique features and cultural appeal.

Five key elements of product-led branding are Value, Wear, Aesthetics, Narrative, and Fandom.

Ana and Rei also share their respective Hit Lists, a topic or item in culture that's occupying them at the moment.

Follow Ana here:

  • Newsletter "The Sociology of Business"
  • New book "Hitmakers: How Brands Influence Culture"

Follow Rei here:

  • Rei's LinkedIn
  • Newsletter "The Intersection"
  • Rei's global innovation firm I&CO
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