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Why does one store have a product priced at X amount of dollars and another at Y? Why does the price change as I move through different regions of the country? What goes in to pricing a product for national distribution? Why is having this conversation with other installers who don’t understand the big picture a pointless exercise?

Multi-time guest, fan favorite, and friend of the show, Ron Nash returns to the Floor Academy Podcast to discuss national pricing by looking at raw material costs, manufacturing, logistics, purchasing power, and the ever so important business model. A husband, father, photographer, artist, mentor, and President of Laticrete North America, Ron will bring his expertise from working with one of the largest tile constructions companies.

Listen in this week to learn how you can take this broader picture of market dynamics to help yourself on the micro side.

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Have you ever wondered how to get the higher end projects? What does it take to accomplish them? Who do you need to know? How do you need to perform? There are plenty of things that need to change and thinking that you do the best work in town isn’t going to cut it.

Chris Resti owns Crest Tile and Mosaic near Rochester, NY. With a focus on fabricating mosaics and wall art, his journey didn’t begin there. Retail, food service, education and entertainment were some of the stops along the way before becoming a journeyman tile setter. Now running his own thing, Chris wants to reach a higher end clientele to allow him to move more of his works of art instead of the same old shower or floor time and time again.

Listen in to this week’s episode of the Floor Academy podcast as Chris and I discuss what efforts he can take to target a specific clientele to focus on his mosaics and wall art.

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The International Surfaces Event

Uzin

TileTools.com

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What happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that is in its infancy? If someone isn’t ready to book now and get work done do you consider them a bad lead? All of these questions have to do with lead workflow and can have a big impact on how busy you can stay. Most of us want leads that are ready to go but we don’t have a system to nurture someone early in the buying cycle through completion.

Tony Pieroni is no stranger to the flooring world. With 12 years at Mohawk and international sales experience, he kept volunteering to take on new territories after setting up successful ones. Tony is now the CEO of The Flooring Dealer Sales Accelerator where he focuses on lead management and converts those leads into qualified appointments. Much of his system is built on his experience from the field bringing clients on with Mohawk. He was willing to do the work that most are not and built a solid process to keep himself in front of the prospect for long periods of time, as well as, to keep on educating them on his benefits as a partner.

Listen in to this week’s episode of the Floor Academy Podcast as Tony and I discuss how you can improve your lead management to build a solid system to close more projects and keep your business busy.

Check out our sponsors

The International Surfaces Event

Uzin

TileTools.com

Check out our website and store

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