If you work within the pet industry, you likely know that the global pet market Compound Annual Growth Rate (CAGR) looks great at 7.2%. If you innovate in the human nutrition space, you've seen that zinc and vitamin D are in high demand. These are common, general market insights.

But how can you know if your food ingredient, D2C pet supplement, or marketing campaign will hit the mark? How can you predict which subset of consumers will become your early adopters? And if you’re launching cat chews on Amazon, should you package them in a pouch or a canister? Enter the uncommon and actionable insight.

In this episode of Food Full Circle, host Tracy Landau interviews MarketPlace’s Nicole Hill, Executive Director, Strategy, and Jon Copeland, Research Strategist on the topic of Research + Insights.

We invite you to get deeply curious with us as we analyze one of our most differentiating and beneficial service offerings and walk through our most compelling case studies. We hope this episode challenges you to question all assumptions and inspires you to reach out and work with us.

If you found this helpful, remember to follow us on Apple Podcasts, Spotify, or wherever you get your podcasts. We also promise to do a happy dance if you leave a review or recommend it to a friend.

Tracy Landau sits down to interview MarketPlace’s Jeremy Huggins, our Director of Naming and Verbal Identity, on the topic of brand archetypes. What are they? Why are they important and why do our clients get so excited about them? How do you go about selecting one for your brand? In the process of answering these questions, they uncover how archetypes can provide a new and helpful way of thinking about your brand that will unify your brand team and inform every brand decision. If you liked this episode of Food Full Circle and would like more, remember to follow us on Apple Podcasts, Spotify, or wherever you get your podcasts. And if you’re feeling especially generous, leave us a review with feedback on what you’d like to hear about next.