What truly separates effective marketing from forgettable noise? The answer lies in powerful, persuasive copywriting – and few understand this craft better than Holly Seibert, founder of Holly Seibert Copywriting.

In this captivating conversation, Holly shares her unconventional path from marketing major to HR professional to successful copywriting entrepreneur. After experiencing two corporate layoffs, she realized the illusion of job security and took control of her own destiny. "Nowhere is safe," she reflects. "If your job is going to get eliminated, it's going to get eliminated. Having that control and being on my own was really what I needed."

Holly breaks down the psychology behind effective copywriting – that perfect blend of art and science that connects brands with their target audiences. She offers three immediately applicable strategies that will transform your business messaging: focus on benefits rather than features, keep your language clear and casual instead of complex, and always include a specific call to action. These fundamental principles work across industries, from tech startups to local service businesses.

As AI tools reshape content creation, Holly provides a refreshingly balanced perspective. While acknowledging AI's usefulness for research and brainstorming, she highlights why human copywriters remain irreplaceable: "AI is a machine. It doesn't understand the creativity and emotional connections of your audience." This explains why copywriting job openings have increased 22% despite AI's rise – companies recognize that truly persuasive messaging requires human insight.

For entrepreneurs struggling with productivity, Holly emphasizes the importance of avoiding "shiny object syndrome." Rather than chasing every new tool or trend, focus on revenue-generating activities and simplified systems. Her own success comes from implementing consistent daily habits, including identifying her five most important tasks each day using a pen-and-paper planner.

Ready to craft messages that truly connect and convert? Listen now to transform how you communicate your value and build meaningful relationships with your audience.

Send us a text

Mark Schinski, CEO of Capital Companion, shares his journey from psychology and engineering studies to building a successful real estate investment firm with his business partner Joe. His background in construction combined with strategic partnerships has enabled him to tackle challenging properties that other investors avoid, turning the "worst houses" into profitable investments.

• Background in psychology, engineering, and 20 years in construction provides unique perspective on real estate investing
• Started as project manager for luxury custom home builder before launching his own general contracting company
• Met business partner Joe through a mentor who recognized their complementary skills would make a perfect team
• Uses his construction expertise to take on properties in terrible condition that most investors would avoid
• Emphasizes clear communication with contractors through printed materials and regular site visits
• Moving from individual fix-and-flips to larger multifamily projects to maximize efficiency
• Values his business partnership as a "marriage" where each partner brings different strengths
• Recommends joining industry groups and reinvesting profits into education and networking
• Uses CompanyCam app to monitor construction projects remotely and share progress with investors
• Credits "YouTube University" and Naval Ravikant's book for much of his business knowledge

Leave us a review wherever you listen to podcasts - it helps us bring on more amazing guests and continue to deliver the content you want to hear.

Send us a text

Joe Frederick's real estate journey began with a teenage epiphany in a New Jersey beach house. "This is not the family type that I come from," he recalls thinking at 16, discovering the owner built wealth through real estate. That moment sparked a decade-long path from finance student to savvy entrepreneur.

Frederick's tactical approach to building wealth started with house hacking at 22, purchasing a duplex and renting the larger unit while living in the smaller one. Despite being younger than his tenants, he positioned himself as "just the property manager," a clever strategy that established authority while concealing his inexperience. He expanded by systematically purchasing properties with 5% down conventional loans, living in each for a year before moving to the next—until marriage put an end to his nomadic investment strategy.

The conversation takes a powerful turn when Frederick reveals his struggle with authenticity during his private equity career. "I faked every single day of being there," he admits, describing how he felt out of place among Ivy League graduates. A brutally honest call from a LinkedIn connection became his watershed moment: "I will never answer a freaking call from you again... you are inauthentic." Instead of becoming defensive, Frederick embraced this feedback, dropped his façade, and transformed his approach to business relationships.

Now co-founder of Capital Companion, Frederick has built a versatile investment company that handles fix-and-flips, buy-and-holds, and strategic partnerships—including innovative arrangements with retired NFL players who provide capital. His company is expanding into wholesaling and planning a hedge fund, demonstrating the power of authentic networking and complementary partnerships.

For entrepreneurs struggling with work-life balance, Frederick offers a simple yet powerful practice: putting his phone down at home while keeping it on loud. "I want to be tested," he explains, training himself to remain present with family despite notifications. His advice to ask family members about their day creates meaningful connections that sustain him through entrepreneurial challenges.

Ready to forge your own authentic path in real estate? Subscribe now for more unfiltered conversations with entrepreneurs who've faced the fire and emerged stronger.

VISIT OUR WEBSITE https://www.forgereiacademy.com

If you're interested in learning more about Real Estate and connecting with us:

JOIN OUR FACEBOOK GROUP: https://www.facebook.com/share/g/184CJG3S4w/

Be Our Guest! We are continuously working hard to help our listeners with their journey to real estate & entrepreneurship. If you think you can add value in any way to our listeners who are in the industry, then let's connect.

Apply here: api.leadconnectorhq.com/widget/form/uO1DPkcqTgLTgVSJeWBi

Send us a text

What happens when you find yourself crawling through an attic at 2AM, breathing insulation, and realize "this isn't it"? For Alejandro, that moment sparked a transformation from blue-collar HVAC technician to successful entrepreneur helping others access interest-free capital and harness the power of AI.

Alejandro takes us through his journey of investing $40,000 in mentorships and courses (most of which he candidly admits was "bullshit") before finding the strategies that allowed him to build a thriving business. He shares how he helps entrepreneurs structure their profiles to secure high-limit, 0% interest credit cards that can be converted to capital, and how he's developed systems to "reset the 0% clock" every 12-24 months, creating a perpetual cycle of interest-free funding for his clients.

The conversation dives deep into how Alejandro built an AI-powered CRM that handles everything from inbound calls to appointment booking, allowing him the freedom to travel the world while running his business remotely. His tactical approach to testing Facebook ads (starting at $30/day before scaling winners), finding early clients (working for free to build testimonials), and structuring business systems provides a masterclass in modern entrepreneurship.

Most powerful is Alejandro's perspective on what truly matters: "It's not about where you put your time, but where you put your attention." He emphasizes that attention is our most valuable currency, while highlighting the importance of physical fitness, faith, and taking care of your mind and body throughout the entrepreneurial journey.

Want to learn more about accessing interest-free capital or implementing AI in your business? Find Alejandro on YouTube and Instagram at cashflowalejandro, where he shares free courses and valuable content to help you scale your business.

VISIT OUR WEBSITE https://www.forgereiacademy.com

If you're interested in learning more about Real Estate and connecting with us:

JOIN OUR FACEBOOK GROUP: https://www.facebook.com/share/g/184CJG3S4w/

Be Our Guest! We are continuously working hard to help our listeners with their journey to real estate & entrepreneurship. If you think you can add value in any way to our listeners who are in the industry, then let's connect.

Apply here: api.leadconnectorhq.com/widget/form/uO1DPkcqTgLTgVSJeWBi

Send us a text

Brian Briscoe never imagined he'd become a multifamily investor with $35 million in real estate holdings. After earning degrees in mathematics and serving 20 years in the military, his path took an unexpected turn when he realized the power of real estate investing.

During a military deployment with limited outside communication, Brian found himself alone with a computer and spreadsheets, calculating what it would take to achieve financial freedom. The sobering discovery? He'd need 60-80 single-family homes to replace his income – a pace that would leave him "really, really old" before reaching his goal. This revelation pushed him to explore multifamily syndication, a strategy he once thought was only for sophisticated investors.

The journey wasn't without obstacles. Brian describes the psychological challenge of shifting from $500,000 properties to multimillion-dollar complexes as "more difficult than it sounds." Even more daunting was the prospect of raising millions in capital when he couldn't immediately identify millionaires in his network. His solution? Strategic partnerships that divided fundraising requirements into manageable portions.

After successfully acquiring approximately 700 units through partnerships, Brian experienced both the rewards and challenges of co-ownership. When internal dynamics eventually led to a company split, a mentor asked him a perspective-shifting question: "Why do you need a partner? Why don't you just hire somebody?" This simple inquiry transformed his business model.

Since launching Streamline Capital Group in 2023, Brian has acquired 150 units in his hometown of Salt Lake City worth $35 million. The key to his success? Implementing the Entrepreneur Operating System (EOS) to create clear accountability through weekly scorecards, focusing relentlessly on controllable metrics like occupancy and collections, and overcoming the fear of failure that keeps most aspiring investors from taking action.

Whether you're just starting your real estate journey or looking to scale your existing portfolio, Brian's straightforward advice rings true: "Figure out what you want and then chase it. Nobody's ever going to hand it to you." Connect with Brian on LinkedIn or through his podcast, Diary of an Apartment Investor, to learn more about his approach to multifamily success.

VISIT OUR WEBSITE https://www.forgereiacademy.com

If you're interested in learning more about Real Estate and connecting with us:

JOIN OUR FACEBOOK GROUP: https://www.facebook.com/share/g/184CJG3S4w/

Be Our Guest! We are continuously working hard to help our listeners with their journey to real estate & entrepreneurship. If you think you can add value in any way to our listeners who are in the industry, then let's connect.

Apply here: api.leadconnectorhq.com/widget/form/uO1DPkcqTgLTgVSJeWBi

Send us a text

Jonna Weber transforms from a reluctant investor who viewed real estate as risky to a community leader and team builder with a thriving portfolio spanning decades of experience. Her journey illustrates how consistent action over time, learning from others, and pushing through fear creates lasting success in real estate investing.

• Sold an underperforming property losing $800 monthly during a market downswing to purchase two positive cash flow properties
• Discovered the power of investor communities by attending the first-ever BiggerPockets conference
• Created the Boise Real Estate Investor Network after recognizing Idaho's potential market growth
• Weathered the 2008 recession by holding properties despite significant value drops
• Managed challenging tenant situations including unauthorized pets and even a tenant suicide
• Used traditional financing methods initially but now leverages creative financing including seller financing
• Places high value on learning through community rather than expensive coaching programs
• Implements simplification and focus on what works rather than constant pursuit of new ventures
• Emphasizes that discomfort is essential to entrepreneurial success

Head to BoiseREIN.com to learn more about the Boise Real Estate Investor Network or JonnaWeber.com for anything else real estate related.

Send us a text

Jerome Myers shares his journey from corporate America dropout to entrepreneurship expert, revealing how he helps founders find post-exit fulfillment rather than just maximizing valuations.

• Built a $20 million division for a Fortune 550 company before leaving to pursue entrepreneurship
• Created "the eight X's of a founder" framework to guide entrepreneurs through common pitfalls
• Advocates finding mentors who've achieved your goals rather than learning through trial and error
• Explains the "founder's exit paradox" where entrepreneurs feel lost after selling their businesses
• Shares case study of helping a dentist sell most of her practices to achieve financial freedom while maintaining income
• Measures success by time freedom (194 days off in 2024) rather than just financial metrics
• Believes car culture creates opportunities to inspire others by making dreams tangible
• Recommends "Sizing People Up" as essential reading for building trusted relationships
• Emphasizes clarity and elimination of distractions as what separates top entrepreneurs
• Daily habit of intense exercise builds resilience needed for entrepreneurship

Your dream should be real. Most adults haven't heard that in a long time, so if you made it to this part of the interview, you've got to go out and do something about it.

Send us a text

Nate and Cole share personal stories of their most challenging real estate moments and how they transformed these potential disasters into opportunities that strengthened their businesses and mindsets.

• Nate recounts managing a duplex that caught fire when a child found a lighter and toilet paper
• The catastrophe led Nate to purchase the property, get his GC license, and transform it into a profitable investment
• Cole details a $150,000 mistake on a 7-unit portfolio caused by misunderstanding commercial appraisal processes
• Despite the refinance failure, the resulting high cash flow became the foundation supporting Cole's entire portfolio
• Both hosts emphasize the importance of having experienced mentors to help catch potential mistakes
• Real estate success requires resilience, adaptability, and viewing obstacles as opportunities for growth
• Learning to pivot when things go wrong is what separates successful entrepreneurs from those who give up

Leave us a comment below with topics you want us to discuss in future episodes. We appreciate your feedback and want to hear from you!

Send us a text