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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode, Paul Mills interviews Henning Schwinum, co-founder of Vendux and Be Fractional, discussing the evolution and acceptance of fractional leadership in the American business landscape. Henning shares his journey into the fractional space, the misconceptions surrounding fractional executives, and the growing acceptance of this model in various industries. He emphasizes the commitment of fractional executives and the future of this organizational model, as well as the mission of the Fractional Leadership Alliance to unify voices in the industry.

Special Guest
Henning Schwinum, Co-Founder Vendux; Co-Founder #befractional; Executive Director Fractional Leadership Alliance

Join the Fractional Leadership Alliance

Key takeaways

• Henning Schwinum transitioned to fractional leadership to affect change.
• Fractional roles are becoming more accepted in various industries.
• CFOs were the first to embrace fractional roles.
• Misconceptions about fractional executives often stem from traditional views.
• Fractional executives are often more committed than full-time hires.
• The Fractional Leadership Alliance aims to unify the industry voice.
• Fractional leadership can provide expertise without full-time costs.
• The future of fractional leadership looks promising across sectors.
• Education about fractional roles is still necessary in some markets.

Sound Bites

• "I wanted to build something."
• "The fractional model is here to stay."
• "The FLA is meant to address that void."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Send us a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…
Paul Mills interviews Zachary King, a Fractional VP Sales from Australia, who shares his journey into fractional leadership. Zac discusses his background in tech commercialization and startups, the challenges he faced transitioning to fractional work, and the importance of networking and client education. He emphasizes the value of the fractional model for startups and offers insights on managing client expectations, charging for services, and the future of fractional leadership. Zac also introduces the Fractional Exec Community he founded, a support network for those in the fractional space.

Special Guest
Zachary King, CEO & Co-Founder The Fractional Directory

Join the Fractional Exec Community www.thefractionalexec.com.au

Key takeaways

• Zachary King transitioned from startups to fractional leadership.
• The fractional model offers flexibility for professionals with families.
• Financial insecurity is a common challenge in fractional work.
• Networking and referrals are crucial for finding clients.
• Pro bono work can help build a portfolio and gain referrals.
• Educating clients about the fractional model is essential.
• Fractional leaders must integrate quickly into client teams.
• Retainer models are common in fractional engagements.
• Client value delivery is more important than time spent.
• The fractional leadership model is growing and evolving.

Sound Bites

• "I'm doing this fractional thing."
• "Financial insecurity is real."
• "What is this fractional thing?"

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Send us a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…
Paul Mills interviews Sofiane Morouche, a fractional CMO based in Thailand. They discuss the fractional leadership model, its appeal, and the challenges faced by fractional leaders. Sofiane shares his journey from traditional marketing to becoming a fractional CMO, the misconceptions surrounding the model, and the importance of integrating into client organizations. He emphasizes the flexibility and strategic advantages of fractional leadership, as well as its potential for growth in the future.

Special Guest
Sofiane Morouche, Fractional CMO, Growth Connect Thailand

Learn more about Growth Connect https://growthconnect.io/

Key takeaways

• To be a fractional leader, you need prior leadership experience.
• The fractional model allows working with multiple clients simultaneously.
• Fractional leadership is still developing in Asia compared to the US.
• Clients need to be open-minded about the fractional model.
• Fractional CMOs focus on strategy, not execution.
• Integration into client organizations is crucial for success.
• The fractional model offers flexibility for experienced professionals.
• Companies need to be financially stable to hire fractional leaders.
• The future of fractional leadership looks promising post-pandemic.
• Curiosity and openness are key for business leaders considering fractional CMOs.

Sound Bites

• "You need to have a bit of background."
• "I started in traditional marketing."
• "I came across the concept of fractional leader."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.