Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…
Paul and special guest Dan Gwalter discuss the importance of having a diagnostic offer as a marketer in the fractional leadership space. They explain that transitioning into a fractional role requires a shift in mindset and a different approach to packaging oneself. They emphasize the need to start with a smaller product, such as diagnostic audits or health checks, that can be sold for a fixed cost and provide a low-risk entry point for clients. They also discuss the different types of diagnostic tools, the importance of promoting and monitoring them, and the need to focus on one offer at a time.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.

Key Takeaways…

• Transitioning into a fractional role requires a shift in mindset and a different approach to packaging oneself.
• Starting with a smaller product, such as audits or health checks, can provide a low-risk entry point for clients and help build trust.
• There are two types of diagnostic tools: free and paid. It is recommended to have both to attract different types of clients.
• Promoting and monitoring the diagnostic offer is crucial for its success. LinkedIn, emails, and personal messages can be effective channels for promotion.
• It is important to focus on one ideal client profile and one niche with one offer at a time.
• Establishing oneself in the fractional marketing space takes time and consistent effort, but it can lead to differentiation and success.

Chapters:

00:11 Importance of Packaging Professional Expertise as a Diagnostic Tool

05:24 Building Trust and Credibility in the Fractional Marketplace

08:45 Using Multiple Interconnected Funnels to Attract and Nurture Clients

10:22 Monitoring the Effectiveness of Diagnostic Tools

14:24 Promoting and Presenting Diagnostic Offers

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode...
Paul and special guest Dan Gwalter discuss how senior marketers can craft their career story and communicate their transition to a fractional leadership role. Dan emphasizes the importance of authenticity and identifying the reasons for transitioning, such as boredom, lack of flexibility, or not doing what they enjoy. Marketers will hear tips on how to focus on their unique experiences and transferable skills when framing their narrative. The conversation also highlights the significance of social proof, such as case studies and testimonials, in building credibility and emphasize the importance of optimizing LinkedIn profiles.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.

Key Takeaways...

• Craft your career story by focusing on the reasons for transitioning and the experiences that led you to a fractional leadership role.
• Use social proof, such as case studies and testimonials, to build credibility and demonstrate the outcomes you've achieved.
• Optimize your LinkedIn profile and use the headline effectively to attract attention and communicate your value proposition.
• Train your network to describe your new role and expertise accurately to potential clients or employers.

Chapters:

00:11 Introduction and Overview

01:14 Crafting Your Career Story

08:40 Building Credibility with Social Proof

09:18 Optimizing Your LinkedIn Profile

15:36 Educating Your Network

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode...
Paul and special guest Dan Gwalter discuss the importance of selecting a niche for marketers looking to become fractional CMOs or operate in a portfolio career. They explore how to conduct a skills analysis to identify a niche and how to apply market research to find gaps in the market. Dan emphasizes the need to identify a niche at the beginning and highlights the importance of focusing on value rather than job titles. They also discuss the challenges of aligning personal strengths with market demand and provide strategies for navigating discrepancies. The conversation concludes with insights on leveraging market research tools and the iterative process of refining the ideal customer profile and niche.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.

Sound Bites...

• "It's not about hiding and it's not about not showing your full potential. It's about actually talking to people that have the problems that you understand."
• "People are hiring fractionals because they are specialists with experience that are able to come on board and quickly get outcomes that are needed."
• "If you don't niche down, the reality is that your message becomes incredibly muddy. And instead of talking to one person about one problem, you end up talking to nobody."

Chapters...

00:00 Introduction: Importance of Selecting a Niche

04:10 The Significance of Niche Selection

07:31 The Value of Specialists in the Market

10:14 The Consequences of Not Niching Down

19:32 Constantly Refining the ICP

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.