• Franchise Secrets Podcast

  • 著者: Erik Van Horn
  • ポッドキャスト

Franchise Secrets Podcast

著者: Erik Van Horn
  • サマリー

  • Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.
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  • Is My Business Franchisable? Key Questions You Must Ask (Part 1)
    2024/10/08

    Thinking about franchising your business? Before taking the leap, you must know if your business is ready.

    In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the first four of ten essential questions every business owner must answer to determine if franchising is the right move to growing their business.

    From evaluating what makes your concept different to determining if your brand is replicable, Jeff and Erik provide the insights and guidelines to ensure your business has the foundation for franchise success. If you’ve ever wondered whether franchising could be the key to explosive growth, this episode is for you.

    Tune in to discover the early steps to take before launching a franchise, and get ready for Part 2, where they’ll cover the remaining questions. Don’t miss this opportunity to learn from industry pros!

    Catch the full episode and start assessing your franchising potential today!

    “People want to work for a brand, maybe at a lesser income, because they have an affinity to that company—that's brand value. You have to have a point of differentiation in your look, tone, and feel (which is brand) to the outside world, than everybody else." ~ Jeff Herr

    In This Episode:

    – Is your value proposition unique?

    – Are your systems easily transferrable?

    – Why embrace continuous improvement for your brand?

    – How strong is your brand, and are you ready to invest in it?

    – What is strategic defensibility?

    – Do you have demand in multiple markets?

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne - https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190

    Connect with Jeff Herr:

    🌐 Website - https://www.frontstreetep.com/

    💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/

    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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    50 分
  • Expert Strategies for a Winning Franchise Grand Opening With Brooke Budke
    2024/10/01

    Why does your brand’s grand opening matter? It’s more than just a celebration—it’s your chance to make a lasting impression that can define your franchise’s success.

    In this episode, Erik Van Horn welcomes Brooke Budke of Momentum Brands for her third appearance to share valuable insights into executing a flawless grand opening for franchise brands. With years of experience building brand momentum, Brooke emphasizes why a grand opening is not just a one-time event—it’s a critical opportunity to set the tone for long-term success.

    You’ll discover the grand opening formula that ensures your brand makes a powerful first impression. From strategic planning to franchisee responsibilities, Brooke reveals the key actions every franchisor and franchisee must take to draw in customers and solidify their brand in the market.

    Whether launching your first franchise or looking to revamp your opening strategy, this episode is packed with tips to ensure you hit the ground running.

    Tune in and learn how to make your grand opening unforgettable and drive lasting results for your business.

    Catch the previous episodes with Brooke:

    The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke - https://www.youtube.com/watch?v=JZZuwLQuEwU

    The Franchise Marketing Blueprint: Proven Strategies for Growth With Brooke Budke - https://www.youtube.com/watch?v=sjTtPBb0ll0

    “People will follow a good leader. The frontline will impact your bottom line. So the people you hire want to work for a good leader. They don't care about the brand's name–they care about the boss." ~ Brooke Budke

    In This Episode:

    – Preparing for a successful grand opening

    – Using data to evaluate your brand’s success

    – Biggest challenge when selling franchises

    – How to attract people to your grand opening

    – Franchisee responsibilities for a successful launch

    – How to subscribe to Brooke’s newsletter

    – Extra tips for a winning grand opening

    – Why some franchisees are not performing well

    – Brooke’s advice on what works and what doesn’t

    – How franchisors can keep franchisees accountable

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

    🌐 Get the Grand Opening Formula for Franchise Brands - https://momentum-brands.myflodesk.com/grandopening

    Connect with Brooke Budke:

    🌐 Website - https://www.themomentumbrands.com/

    🌐Subscribe to Brooke's Newsletter - https://momentum-brands.myflodesk.com/thesauce

    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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    58 分
  • How to Attract Franchisees and Scale Your Business Like Jorge Barragan and Austin Wood of The PICKLR, A Pickleball Franchise
    2024/09/24

    What does it take to turn a passion for pickleball into a thriving franchise?

    In this episode, Erik Van Horn sits down with The PICKLR co-founders, Jorge Barragan and Austin Wood, to reveal the strategies and lessons behind building one of the most exciting pickleball franchises. From navigating branding challenges to expanding a business with the support of friends and family, Jorge and Austin share their journey of franchising in a rapidly growing sport.

    You’ll learn the importance of finding the right partner, how to attract potential franchisees, and why hiring key personnel is essential to scaling your brand. Jorge and Austin also offer valuable advice on overcoming sponsorship and partnership obstacles.

    With their diverse backgrounds and complementary skills, this dynamic duo demonstrates the power of collaboration and vision in achieving franchise success. Whether you’re just starting or looking to scale, this episode is packed with insights on how to grow your business, attract the right partners, and create a lasting brand. Tune in now!

    “I don't believe that problems are a thing—you just have to find the solution. I don't believe in losing or failure—I believe in learning. Me and Jorge like to move fast and make solutions and test things out and beta test stuff. We don't have a fear that something may not work. We don't like to overanalyze. We'd like to try it out and see how it goes, and then we can make adjustments and changes." ~ Austin Wood

    In This Episode:

    – What is DUPR in pickleball?

    – Why franchise pickleball? Jorge and Austin’s challenges

    – Why branding matters when launching a business

    – Growing your franchise with friends and family

    – Attracting franchisees through events

    – Overcoming challenges with partnerships and sponsorships

    – Strengths and weaknesses of Jorge and Austin as partners

    – The benefits of hiring key personnel

    – Jorge and Austin’s partnership advice

    Resources:

    🌐 Consult with Erik - https://form.jotform.com/222685728939070

    🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

    🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

    Connect with Jorge and Austin at The Picklr:

    🌐 Website - https://thepicklr.com/

    📷 Instagram - https://www.instagram.com/thepicklr/

    💼 LinkedIn - https://www.linkedin.com/company/thepicklr/

    Connect with Erik Van Horn:

    🌐 Website - https://franchisesecrets.com/

    📷 Instagram - https://www.instagram.com/erikvanhorn/

    👍 Facebook - https://www.facebook.com/erik.v.horn/

    💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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    48 分

あらすじ・解説

Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.

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