Should businesses be focusing more on engaging their customers virtually or in person? Since some customers prefer one and some prefer the other, you’re alienating people if you go too far in either direction. Dan Sullivan and Steven Krein discuss the incursion of digital elements into various aspects of human life and what this has your potential customers feeling—and seeking out.

Show Notes:

There was an industrial phase where everything old was torn down to build something new. And then there was pushback.

A good city is for both the people who live there and the people who only come for a few hours, then go home.

There’s a 50% renewal rate for Strategic Coach® clients who stick to virtual, and a 75% renewal rate for Strategic Coach clients who attend in-person workshops.

Some people have decided to just not travel anymore.

Virtual strengthens what happens in real life; it doesn’t replace it.

Testing something out on 50 people gives you a good idea about whether it works.

People are now pursuing what they’re interested in, and it’s harder to get their attention for what you want to share with them.

News stories disappear from public discussions much faster than they used to.

In the 1940s, the notion that you were supposed to enjoy your work didn’t exist.

There’s become a complete disconnection between higher education and the job market.

When people don’t know where they’re headed in the future, they go back to what they know and defend it.

Resources:

Thinking About Your Thinking by Dan Sullivan

Unique Ability®

The Transformation Trilogy set by Dan Sullivan and Dr. Benjamin Hardy

The Unique EDGE® Program

For most people, entrepreneurship used to feel out of reach. Now, technology has provided the necessary tools for anyone to start a company that has all the potential to give them freedom. Dan Sullivan and Steven Krein discuss the many invaluable ways AI can be used by business leaders, and how it’s opened doors for dreamers.

Show Notes:

Entrepreneurism by its very nature creates disruption and inequality.

Entrepreneurs like talking to other people who are entrepreneurial about their ideas in order to develop them further.

AI is creating a whole generation of people learning how to learn differently.

It might be more interesting to consider what using AI does to your brain versus what it does to your business.

Ten years from now, everybody's going to be using AI just as a matter of interacting with their computer.

People who would never use ChatGPT are going to have AI built into what they’re already doing on their phones and computers.

AI will eventually become so normal that it’ll become boring.

Resources:

Perplexity.ai

The Kolbe A™ Index

The Impact Filter™

Blog: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage

Book: AI As Your Teammate by Evan Ryan

The Transformation Trilogy: Who Not How, The Gap and the Gain, and 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

As of this year, Dan Sullivan has been a business coach for half a century, and Strategic Coach® has been helping entrepreneurs lead their best lives for 35 years. In this episode, Steve Krein and Dan discuss the inaugural CoachCon event that recently took place in Nashville, how the three-day conference came together, and the secrets that made it a resounding success.

Show Notes:

When people are committing to an event that requires traveling, they give it a lot more thought than they did before COVID.

You’re going to see that almost all businesses have three tracks: a technology track, a teamwork track, and a coaching track.

Technology does not coach itself. Teamwork doesn't naturally expand itself.

Dan sees it as a form of progress when great things can be created in his company that he has no involvement in.

Most conventions and conferences are overloaded with content with no time to think.

What gets talked about in free periods during conferences is a more important takeaway than anything heard in the panel discussions.

Sponsors of communities are not always authentic members of those communities.

If people have a great experience, they'll tell a few people about it. If they have a bad experience, they'll tell a lot of people about it.

Resources:

Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage

The Impact Filter™

The Strategic Coach® Program

Visual Capitalist