From Pop-Up to Franchise: The Sweet Success of Millie’s Homemade Ice Cream
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From Pop-Up to Franchise: The Sweet Success of Millie’s Homemade Ice Cream
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In this episode of Beyond the Brand, we chat with Lauren Townsend, co-founder of Millie’s Homemade Ice Cream, a unique super-premium ice cream brand. Lauren shares the story of how Millie’s started as a passion project after a disappointing ice cream experience, and how it quickly grew from a pop-up to a full-fledged franchise. She discusses the brand’s commitment to high-quality, allergen-friendly products, and the importance of a fantastic guest experience.
Lauren also gives insight into Millie’s franchising journey, including what she looks for in franchise partners, how the brand manages production centrally for consistency, and the expansion into new markets. Whether you're a prospective franchisee or just a fan of great ice cream, this episode offers a deep dive into the Millie’s brand and their path to success in the world of franchising.
Listen on Apple and Spotify!🎧
Spotify:
https://open.spotify.com/show/3s4a5Vng4Df8wRptpu68dH?si=8455010f6d534ec8
Apple:
https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966