エピソード

  • A CEO's Guide To Bid Multipliers On Meta

    A CEO's Guide To Bid Multipliers On Meta
    2024/09/05
    In this episode of The Full Funnel Paid Media Podcast, host Andy Gray reveals a game-changing Meta feature—bid multipliers.

    We dive into how this tool allows marketers to adjust bids based on specific audience criteria such as age, gender, custom audiences, and device usage. This approach helps fine-tune campaigns without sacrificing the broad reach of Meta’s automated systems.Andy shares real-world examples, including a case study where applying bid multipliers reduced customer acquisition costs by 15%.

    Listeners will learn how to use these multipliers to increase profitability, reduce wasted spend, and improve overall paid media performance. Whether you're managing large ad budgets or simply seeking incremental gains, this episode provides actionable insights for any paid media strategy.
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    9 分
  • Why E-commerce Brands Fail: Lessons from Humanery CEO Sid Baveja

    Why E-commerce Brands Fail: Lessons from Humanery CEO Sid Baveja
    2023/07/19
    In this episode of eCommentary, we delve into the world of entrepreneurship with Sid Baveja, CEO of Humanery former banking analyst, and seasoned businessman. Sid shares his personal journey of entrepreneurship, revealing the highs, lows, and lessons learned along the way on why his latest eCommerce startup Humanery failed. We begin by discussing the importance of long-term vision in business, highlighting the dangers of short-termism and how it has led to the downfall of many promising companies. Sid then shares his own experiences with his company, Humanery, including the struggles he faced while trying to raise investments. In a candid discussion, Sid recounts his public appeal for support on LinkedIn, and the harsh realities of trying to secure funding in a competitive landscape. Sadly, Sid's story doesn't have the happy ending we often hope for in business. However, his insights offer valuable lessons for entrepreneurs, investors, and anyone interested in the dynamics of startup survival. Follow Sid ►https://www.linkedin.com/in/sidbaveja/FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    43 分
  • Imran Hassan - How To Grow A Sustainable Childrenswear Brand

    Imran Hassan - How To Grow A Sustainable Childrenswear Brand
    2023/04/25
    Imran Hassan is the CEO & founder of Turtledove London and Lilly and Sid. Two 7 figure D2C brands ran by husband and wife, we discuss how they got to where they are today. Look forward to learning what happened when Imran designed a collection, how the brand broke through into Selfridges. And the biggest lessons they learnt along the way. Extra Info Follow Turtledovelondon on Instagram: https://www.instagram.com/turtledovelondon/ Check out the Lilly & Sid animated series on YouTube: https://www.youtube.com/watch?v=Kpw2UgqikN8&t=84s FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    40 分
  • ChatGPT and the Future of Storytelling: Blending Technology and Creativity for Captivating Content

    ChatGPT and the Future of Storytelling: Blending Technology and Creativity for Captivating Content
    2023/04/20
    Join us in this captivating episode as we explore the innovative world of AI-powered writing and discuss how ChatGPT, an advanced language model, is transforming the creative landscape for content creators.
    We'll dive into the ways ChatGPT enhances the creative process and expedites content generation, making it a game-changer in the realm of content creation. Listen in to discover:
    1. Introduction to ChatGPT: Learn about this advanced language model and its role in revolutionizing the creative landscape for content creators.
    2. Enhancing the creative process: Understand how ChatGPT amplifies creativity and expedites content generation, making it an invaluable tool for writers and creators.
    3. Features of ChatGPT: Discover the numerous benefits and versatile applications of ChatGPT in various industries.
    4. Case studies: Hear real-world examples of how content creators are leveraging ChatGPT to produce engaging and high-quality content.
    5. The future of AI in content creation: Explore the potential of AI-powered writing and what it means for the future of creativity and content generation.
    If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐ FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    18 分
  • *Paid-Media Special* How To Maximise Paid-Social In 2023, With Oliver Champion & Jacob Johannessen From The Graygency

    *Paid-Media Special* How To Maximise Paid-Social In 2023, With Oliver Champion & Jacob Johannessen From The Graygency
    2023/02/09
    This week we brought in 2 of our Paid-Social specialists to discuss everything Paid-Social in 2023. This one is packed with humour and advice you will want to hear. We debunk myths, share what we are seeing working and strategise on a life without conversion campaigns. Expect to learn: ►What’s working well in our paid-social accounts. ►What is having the biggest impact, targeting or creative ? ►What we really think about Advantage shopping campaigns. ► What shouldn't work, but is working with Paid-social ►What would we do if Facebook took away Conversion campaigns .
    If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐
    FOLLOW Oli & Jacob ►Oli LinkedIn: https://www.linkedin.com/in/oliver-champion-7a66b765/ Jacob LinkedIn: https://www.linkedin.com/in/jacob-johannessen-897047187 FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    41 分
  • Navigating Your Marketing Career With Robin Daniels, Former CMO, WeWork & Growth Advisor

    Navigating Your Marketing Career With Robin Daniels, Former CMO, WeWork & Growth Advisor
    2023/02/02
    Robin Daniels is the former CMO of We Work, Matter Port. With a range of prestigious companies on his marketing CV from Salesforce to Linkedin. We get into picking the right CMO opportunity for you. Why setbacks are going to happen. Expect to learn how to navigate your marketing career, why all it takes is some passion and somebody to take a chance on you and why ASOS keep pivoting their marketing strategy If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐
    FOLLOW Robin ►LinkedIn: https://www.linkedin.com/in/robingdaniels
    FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    38 分
  • Improving Your Tracking Accuracy With Brad Redding, Elevar

    Improving Your Tracking Accuracy With Brad Redding, Elevar
    2023/01/26
    In this episode of eCommentary we are joined by Elevar CEO Brad Redding. We get into all things tracking accuracy and why this could be the best investment you make this year. Brad guides us through the nuances of Server-Side Tracking, CAPI and ways to pass more data back to the platforms. Topics:
    • Why do we need to improve our tracking accuracy.
    • What is the conversions API.
    • What happened to cookies following IOS 14
    • Is Shopify's Server Side Tracking Solution enough.
    • How can you use improved tracking accuracy for better ad campaign performance?
    If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐ FOLLOW Brad ► LinkedIn (https://www.linkedin.com/in/braddredding/) Elevar (https://www.getelevar.com/) Conversion Tracking Podcast (https://podcasts.apple.com/podcast/conversion-tracking-playbook/id1611264372) FOLLOW The Graygency ► LinkedIn (https://www.linkedin.com/in/andygraytg/) Instagram (https://www.instagram.com/andycgray/ TikTok (https://tiktok.com/@andycgray) Youtube (https://www.youtube.com/@TheGraygency)
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    38 分
  • Marketing Unicorns With Yoann Pavy, CMO Of Nude

    Marketing Unicorns With Yoann Pavy, CMO Of Nude
    2023/01/18
    Most people dream of growing a brand to unicorn status. Our guest this week Yoann Pavy has worked at 2 unicorn brands (Deliveroo and Depop) and potentially one on the way in his current position as CMO at Nude. Discover why Yoann is doubling down on TikTok and how they have utilised organic social media to steal a march on Fintech behemoths like Monzo. In this conversation Yoann talks about the CMO he wants to be and his burning desire to win.
    Topics:
    • Early Career.
    • Growing Unicorns
    • Why brands fear TikTok
    • The dangers CMO's face
    • Doubling down on TikTok and community
    • Nude's plans for 2023

    If you’re enjoying eCommentary, don’t forget to leave us a 5-star review! ⭐⭐⭐⭐⭐
    FOLLOW Yoann ►LinkedIn (https://www.linkedin.com/in/yoannpavy/)
    Get Nude (https://www.getnude.com/)Digital Marketing Finesse: (https://podcasts.apple.com/gb/podcast/digital-marketing-finesse) FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    28 分