In this episode of Funnel This, Sally Baker talks to Tricia Rogers about Fame, Feeling, and Fluency: a practical, scalable framework for B2B marketing that balances brand-building with pipeline delivery.

Tricia explains why B2B brands can’t afford to pick between brand and demand, how to build trust and recognition across complex buying cycles, and where to start — and scale — if you’re a start-up or an enterprise.

This is a roadmap for making your brand more memorable, more human, and more seamless across every touchpoint, and for making growth marketing work harder as a result.

What does it really take to scale a fintech brand in today’s crowded market?

In this episode, I’m joined by Shameer Sachdev (founder and MD of Growth Gorilla) to explore the strategies that actually drive growth. Whether you're B2C, B2B or somewhere in between, this one’s packed with insight.

We cover:

When to get started with growth marketing
What good influencer marketing looks like
Common influencer mistakes and how to avoid them
Influencer marketing as modern TV
What to look for in an influencer
Common missed opportunities with paid media
The metrics that count with paid media
Diagnosing the issue with under-performing ads
One thing not to do with your paid media spend
How to do growth marketing as a B2B
Three tips for starting a marketing function from scratch

If you’re building brand and pipeline in fintech, this is a must-listen.

Discover practical insights from fintech marketing leader Mark Cousins on building a smarter B2B function — from brand building to AI strategy and cutting through the noise.

With extensive experience leading high-performing marketing functions at multiple companies including Marqeta, Mark shares with Sally practical wisdom for marketing leaders at every stage.

The conversation includes:

The state of B2B marketing
Marketing as an experiments lab
Career advice for fintech marketers
Founding principles for building a marketing function from scratch
The real impact of AI on marketing
Brand building is actually the short game
Defining brand and how to build real connection
What is thought leadership - really?
How to prove ROI and track what really matters

Whether you’re building a marketing team from scratch or rethinking the way your current one operates, this conversation with Mark Cousins is packed with insights that go deeper than the usual talking points.