What can we learn from Nike’s last marketing pivot that failed?
Is Hubspot’s AI SEO tool actually helpful?
How do you define your ICP to be both people-first and fueled by data?

These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your ICP and why a data-driven approach is non-negotiable. He explores the connection between strong company culture and effective go-to-market strategies and shares insights on the evolving role of CEOs in ensuring their teams are aligned and focused.

Jump into the action:
(00:00) Welcome to GTM News Desk

(00:43) Nike's marketing strategy mistake

(08:01) HubSpot AI search grader

(15:56) Meet Manoj Ramnani, CEO of SalesIntel

(17:13) Manoj’s ideal customer profile (ICP)

(23:04) The biggest mistake made by CEOs in 2024

(30:09) Biggest misconceptions in creating an ICP

(31:15) People-first ICP strategy

To hear Manoj Ramnani’s insights on refining your ICP and optimizing your sales funnel, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Manoj: https://www.linkedin.com/in/manojramnani/

Our sources from today’s headlines:
https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/

https://www.hubspot.com/ai-search-grader

Produced in partnership with: https://shareyourgenius.com/

How is content marketing changing in 2024??

What is up with the Meta custom AI characters?

How do you make effective zero-click content?

Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:09) Semrush’s content marketing statistics

(05:39) Thoughts on SEMrush's research-based content

(08:35) Meta's new AI studio for creating avatars

(13:03) Meet our guest, Amanda Natividad from SparkToro

(15:27) How to make content today not suck

(21:24) Biggest mistake content marketers make in 2024

(29:42) Common misconceptions from executives about content-led growth

(34:19) Creating content for people vs. algorithms

To hear Amanda’s tips on content creation, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Amanda: https://www.linkedin.com/in/amandanat

Our sources from today’s headlines:
https://www.semrush.com/blog/content-marketing-statistics/
https://www.theverge.com/24209196/instagram-ai-characters-meta-ai-studio-release

Produced in partnership with: https://shareyourgenius.com/

What is there to know about PathFactory’s acquisition of UberFlip?
How do you design a people-first marketing funnel?
Where is the future of SEO headed with Google’s latest updates?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, who delves into the limitations of traditional marketing techniques and advocates for a buyer-focused strategy. She discusses the pivotal role of CEOs with marketing backgrounds in spearheading effective strategies and offers a comparison of marketing processes to relationship-building. And in the extended conversation exclusive to TACK Network, she shares her framework for creating a people-first marketing funnel.

Jump into the action:
(00:00) Welcome to GTM News Desk
(04:47) PathFactory acquired UberFlip - what does that mean for you?
(08:33) The Future of SEO
(12:26) Meet our guest, Nikki Engel from Gainsight
(21:46) Treating education like a product
(23:42) Marketing tactics for immediate ROI
(29:42) Google’s emphasis on experience & expertise for credibility

To hear Nikki’s framework for People-First Funnal Framework, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Nikki: https://www.linkedin.com/in/nikki-engel-9972ba12/

Produced in partnership with: https://shareyourgenius.com/