What does Zendesk’s new AI solution mean for the future of customer experience?

How is the new company Agency reinventing customer success to empower teams?

Can customer-led growth really drive sustainable revenue?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Gianna Scorsone, Co-Founder and Chief Operating Officer of Champion, to share her insights on customer-led growth as a strategic revenue driver. She explores how customer marketing can closely align with customer success to improve metrics like win rates, time to close, and retention.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:16) Zendesk’s New AI-Powered Solution for Intelligent CX

(05:32) New Company Called "Agency" Boosts Customer Success with AI

(10:25) What is Customer-Led Growth?

(16:39) Biggest Mistakes In Partnering With Customers To Drive Growth

(19:19) Driving Customer-Led Growth Across Pre- and Post-Sale Strategies

(22:13) Should You Source Or Influence In Campaigns?

(23:45) People-first Customer-Led Growth

To hear Gianna Scorsone’s insights on activating customer champions, designing impactful reference programs, and aligning teams for customer-led growth, check out the extended conversation on the TACK Network: https://tacknetwork.com/

Connect with Gianna Scorsone: https://www.linkedin.com/in/giannascorsone/

Our sources from today’s headlines:

https://www.techedgeai.com/zendesk-unveils-ai-powered-omnichannel-innovations-to-elevate-cx/
https://techcrunch.com/2024/10/16/after-selling-drift-ex-hubspot-exec-launches-ai-for-customer-success-managers/

Produced in partnership with: https://shareyourgenius.com/

How is AI making it easier and more affordable to start a business?
What are network effects and how do they drive business growth?
Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, Co-Founder & CEO of Commsor, to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:43) Insanely Cheap Ways to Start a Business

(05:45) The Power of Network Effects in Scaling Businesses

(11:40) Meet Mac Reddin, Co-Founder & CEO of Commsor

(12:45) What is Go-to-Network?

(13:57) Tips for Using Go-to-Network

(16:54) Roles of Trust and Authenticity in Business Networks

(21:30) Tips for Business Network Growth

(26:47) Biggest Misconception About The Value of Network

To hear Mac Reddin’s insights on the NDR playbook, building networks, and creating long-term relationships in B2B sales, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Mac Reddin: https://www.linkedin.com/in/mac-reddin/

Our sources from today’s headlines:

https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/
https://online.hbs.edu/blog/post/network-effects-business

Produced in partnership with: https://shareyourgenius.com/

What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration?

Is it ethical for LinkedIn to use your data to train AI?

How should customer data be used to support your go-to-market strategy?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck, CEO of UserEvidence, to share his expertise on the importance of integrating customer evidence throughout the buyer's journey, the value of building scalable and relevant customer stories, and the challenges of making customer endorsements both authentic and impactful in a crowded market.

Jump into the action:

(00:00) Welcome to GTM News Desk

(00:32) Jony Ive Collaborates with OpenAI on New AI Device

(04:48) LinkedIn is using data your data to train AI
(10:13) Meet Evan Huck, CEO of UserEvidence

(16:43) What is customer evidence?

(20:38) Marketers' Biggest Mistake with Customer Evidence

(23:57) The Importance of Specificity in Customer Evidence

(26:03) Most common misconception in customer evidence

To hear Evan Huck’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Evan Huck: https://www.linkedin.com/in/evanhuck/

Our sources from today’s headlines:
https://techcrunch.com/2024/09/22/yup-jony-ive-is-working-on-a-new-ai-device-company-with-openai/

https://www.linkedin.com/mypreferences/d/settings/data-for-ai-improvement

Produced in partnership with: https://shareyourgenius.com/