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サマリー
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あらすじ・解説
This episode sees Justin Dorfman, Co-founder of AssetMule.ai, drop by the pod to talk GTM shop with Kate and Adam.
Here's what happened next:
- Wait, what is AssetMule anyways? And why does it matter that Justin hates static product PDFs?
- What is Justin's PLG Go-to-Market strategy?
- The evolution of product marketing and enablement 2.0
- Transparency and authenticity in B2B marketing, what is it good for?
- Why so many fonders are choosing to build in public (hint: it's to build trust and establish brand authenticity)
- What are some challenges faced by Product Marketers?
- Empowering Product Marketers for the Future (when we take over the world)
Looking for more info on Justin and AssetMule?
- Follow Justin on LinkedIn
- Create your first 3 sales assets (for free!) with AssetMule