“Traction” and its Entrepreneurial Operating System has had a huge impact on entrepreneurs of all types. Most of us are grappling with the question of turning our own unique way of solving problems into a system that has a strong selling proposition. 

In this episode, consultant and founding partner at Scalto, Gabriela Pulido shares how this book helped her set and reinforce a new strategic direction for her business.

Three Things You’ll Learn In This Episode 

Working with a client vs. working for a client

There’s two ways to bring a strategy to completion - dump it on the client and leave them to implement or draw the client into the process and work with them. The only way to really have their by-in is to allow them to participate and create the strategy with you. 

Why entrepreneurs struggle to find their integrator 

It’s rare to find someone that fits you like a puzzle and does the things you’re weak at  so you can just be the visionary and throw stuff over your shoulder to them as you’re running 100 miles per hour. 

The right way to go about scaling

If you’re drawn to scaling, it’s tempting to build things that are scalable first and sellable second, and skip over the most important part - whether the customer actually wants to buy it. It’s way better to figure out what the customer actually wants and what’s such a no-brainer that they will absolutely say yes to and then scale and systematize it. 

Guest Bio 

Gabriela Pulido is the founding partner at Scalto, an agency that helps financial firms navigate through the challenges of becoming truly scalable. Their focus is enabling firms to jump ahead of the competition by designing all aspects of a truly scalable business: the offering, the client experience, the brand and the communications and lead generation process. For more information head to https://www.scalto.com/. 

“Traction: Get A Grip On Your Business” by Gino Wickman