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  • Encore: 1 Billion Reasons: Fashion Industry Needs to Adapt

    Encore: 1 Billion Reasons: Fashion Industry Needs to Adapt
    2019/11/27
    The buzz: “Researchers have recently coined the term 'enclothed cognition' to describe the impact that clothes have on mood and health” (Emily Matchar). No one in a retail store bats an eye if you ask where the Petit or Plus sizes are. But can they direct you to the adaptive clothing racks? Maybe not…yet. Niche and major fashion houses are starting to pay attention to 1B consumers with disabilities who are eager to invest in wardrobes that help them feel included and stylish. The experts speak. Mindy Scheier, Runway of Dreams: “Sometimes I sing and dance around the house in my underwear. Doesn't make me Madonna. Never will!” (Working Girl). Molly Kettle, Zappos Adaptive: “Working hard for something we don’t care about is called stress; working hard for something we love is called passion. (Simon Sinek) .Matt Laukaitis, SAP: “Everyone needs to look around themselves and ask, ‘How can I help? What can I do?” (His Mother). Join us for 1 Billion Reasons: Fashion Industry Needs to Adapt.
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    55 分
  • Encore: Retail Memorable Moments: Creating the Unexpected for Consumers

    Encore: Retail Memorable Moments: Creating the Unexpected for Consumers
    2019/10/16
    The buzz: “Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities” (eventbrite-s3.s3.amazonaws.com). We love memorable moments like the birth of a child, winning the lottery, and peanut butter in aisle 7. Now as consumers we are rewarding the companies that “get” their needs and desires. Message to retailers: Go past the focus on price and 1-day delivery to transform our same-old buying routine into disruptive, game-changing, memorable moments. The experts speak. Dustin Garis, Garis Innovation: “Life is not the number of days you live, it’s the number of days you remember” (Brian Hertzog). Brian Kilcourse, RSR: “…if we need that extra push over the cliff, you know what we do?…One step louder” (Nigel Tufnel). Matt Laukaitis, SAP: “You will reach your destination though you travel slowly” (Icelandic). Join us for Retail Memorable Moments: Creating the Unexpected for Consumers.
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    56 分
  • Encore: Mrs. Jones and Her Grocer: Got A Thing Going On?

    Encore: Mrs. Jones and Her Grocer: Got A Thing Going On?
    2019/10/09
    The buzz: “Me and Mrs. Jones We got a thing goin' on” (Billy Paul, 1973). Fast-forward to 2019. The disruptive “Mrs. Jones” has tasted the digital grocery experience – order online, pick up in-store – and now she demands more from her storefront grocer. How to make her a loyal fan? Don’t chase Amazon’s bells and whistles. Ensure your on-site butcher, florist and baker deliver an experience that lets her serve healthy meals to her family and ‘good friends’. Know your online and in-store battlefields,. Strategically reshape your grocery ecosystem for her. The experts speak Bill Bishop, Co-Founder, Brick Meets Click: “The world wants to be deceived” (Martin Buber). Dave Gruehn, SAP: “Do not try and bend the spoon, that's impossible…try to realize the truth...There is no spoon…it is not the spoon that bends, it is only yourself” (The Matrix). Randy Evins, SAP: “Look mommy, there’s an airplane up in the sky” (Pink Floyd). Join us for Mrs. Jones and Her Grocer: Got A Thing Going On?
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    55 分
  • Encore: Mrs. Jones and Her Grocer: Got A Thing Going On?

    Encore: Mrs. Jones and Her Grocer: Got A Thing Going On?
    2019/09/25
    The buzz: “Me and Mrs. Jones We got a thing goin' on” (Billy Paul, 1973). Fast-forward to 2019. The disruptive “Mrs. Jones” has tasted the digital grocery experience – order online, pick up in-store – and now she demands more from her storefront grocer. How to make her a loyal fan? Don’t chase Amazon’s bells and whistles. Ensure your on-site butcher, florist and baker deliver an experience that lets her serve healthy meals to her family and ‘good friends’. Know your online and in-store battlefields,. Strategically reshape your grocery ecosystem for her. The experts speak Bill Bishop, Co-Founder, Brick Meets Click: “The world wants to be deceived” (Martin Buber). Dave Gruehn, SAP: “Do not try and bend the spoon, that's impossible…try to realize the truth...There is no spoon…it is not the spoon that bends, it is only yourself” (The Matrix). Randy Evins, SAP: “Look mommy, there’s an airplane up in the sky” (Pink Floyd). Join us for Mrs. Jones and Her Grocer: Got A Thing Going On?
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    55 分
  • Encore: 1 Billion Reasons: Fashion Industry Needs to Adapt

    Encore: 1 Billion Reasons: Fashion Industry Needs to Adapt
    2019/08/28
    The buzz: “Researchers have recently coined the term 'enclothed cognition' to describe the impact that clothes have on mood and health” (Emily Matchar). No one in a retail store bats an eye if you ask where the Petit or Plus sizes are. But can they direct you to the adaptive clothing racks? Maybe not…yet. Niche and major fashion houses are starting to pay attention to 1B consumers with disabilities who are eager to invest in wardrobes that help them feel included and stylish. The experts speak. Mindy Scheier, Runway of Dreams: “Sometimes I sing and dance around the house in my underwear. Doesn't make me Madonna. Never will!” (Working Girl). Molly Kettle, Zappos Adaptive: “Working hard for something we don’t care about is called stress; working hard for something we love is called passion. (Simon Sinek) .Matt Laukaitis, SAP: “Everyone needs to look around themselves and ask, ‘How can I help? What can I do?” (His Mother). Join us for 1 Billion Reasons: Fashion Industry Needs to Adapt.
    続きを読む 一部表示
    55 分
  • Retail Memorable Moments: Creating the Unexpected for Consumers

    Retail Memorable Moments: Creating the Unexpected for Consumers
    2019/08/07
    The buzz: “Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities” (eventbrite-s3.s3.amazonaws.com). We love memorable moments like the birth of a child, winning the lottery, and peanut butter in aisle 7. Now as consumers we are rewarding the companies that “get” their needs and desires. Message to retailers: Go past the focus on price and 1-day delivery to transform our same-old buying routine into disruptive, game-changing, memorable moments. The experts speak. Dustin Garis, Garis Innovation: “Life is not the number of days you live, it’s the number of days you remember” (Brian Hertzog). Brian Kilcourse, RSR: “…if we need that extra push over the cliff, you know what we do?…One step louder” (Nigel Tufnel). Matt Laukaitis, SAP: “You will reach your destination though you travel slowly” (Icelandic). Join us for Retail Memorable Moments: Creating the Unexpected for Consumers.
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    56 分
  • Achieving Nirvana: Consumer Experience Meets Consumer Intimacy.

    Achieving Nirvana: Consumer Experience Meets Consumer Intimacy.
    2019/07/17
    The buzz: “…Customer-intimate companies are willing to spend now to build customer loyalty for the long term” (hbr.org/1993/01/). As retailers react to the market’s instant gratification expectations, the pressure to move closer to customers physically and digitally is straining their legacy supply chain processes that were built for mass efficiencies. How can retailers create a frictionless supply chain with outsourced providers and determine the right set of priorities amid evolving global economic, social, and consumer trends? The experts speak. Christian Callieri, Tory Burch: “Seeing things from a different point of view can help us understand why other people act the way they do” (Sean Covey). Ward Dingmann, Bob’s Discount Furniture: “Whether you think you can or think you can’t, you’re right” (Henry Ford). Praful Karanth, SAP: “All that we are is the result of what we have thought” (Buddha). Join us for Achieving Nirvana: Consumer Experience Meets Consumer Intimacy.
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    55 分
  • Mrs. Jones and Her Grocer: Got A Thing Going On?

    Mrs. Jones and Her Grocer: Got A Thing Going On?
    2019/06/19
    The buzz: “Me and Mrs. Jones We got a thing goin' on” (Billy Paul, 1973). Fast-forward to 2019. The disruptive “Mrs. Jones” has tasted the digital grocery experience – order online, pick up in-store – and now she demands more from her storefront grocer. How to make her a loyal fan? Don’t chase Amazon’s bells and whistles. Ensure your on-site butcher, florist and baker deliver an experience that lets her serve healthy meals to her family and ‘good friends’. Know your online and in-store battlefields,. Strategically reshape your grocery ecosystem for her. The experts speak Bill Bishop, Co-Founder, Brick Meets Click: “The world wants to be deceived” (Martin Buber). Dave Gruehn, SAP: “Do not try and bend the spoon, that's impossible…try to realize the truth...There is no spoon…it is not the spoon that bends, it is only yourself” (The Matrix). Randy Evins, SAP: “Look mommy, there’s an airplane up in the sky” (Pink Floyd). Join us for Mrs. Jones and Her Grocer: Got A Thing Going On?
    続きを読む 一部表示
    55 分