Key takeaways from our guest, Jodie Lail (GE Healthcare):

Gen AI Revolutionizes Marketing Operations: AI-powered tools offer marketers unprecedented efficiency and effectiveness in content creation, campaign optimization, and audience targeting. By leveraging AI, marketing teams can streamline processes and drive better results.

Collaboration Between Humans and Gen AI: Rather than viewing AI as a replacement for human creativity, embrace it as a collaborative tool. Maintain control over messaging and brand voice while harnessing AI to enhance productivity and innovation in marketing campaigns.

Securing Budget for Gen AI Initiatives: When seeking budgetary support for AI initiatives, focus on demonstrating quick wins and tangible ROI. Start with low-cost or free AI tools to showcase their impact before investing in larger initiatives.

Continuous Learning and Experimentation: Foster a culture of experimentation and continuous improvement within your marketing team. Encourage team members to explore new AI technologies, experiment with different approaches, and embrace a mindset of lifelong learning and innovation.

Connect with Jodie Lail:

linkedin.com/in/jodie-lail-26014431/
substack.com/@jodielail

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Let us help!

Just email me directly -> erik (at) themarketinghelp (dot) co
or
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

Thanks to our Presenting Partner : 6sense.com
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