Tired of fighting to secure brand deals (and to get paid GOOD money for the work you put in)? Say less.

Today, I’m bringing in our resident Queen of Negotiation here at ItGirl Agency, Eve, on the show to break down:

• How to stand on business with brands: Why lowball offers from brands don’t fly at IGA
• Eve’s secret to badass negotiation (and why she never backs down)
• How Eve knew she was meant to work in influencer management
• What it’s really like to be a content creator, and how to know if influencing will be sustainable for you (hint: it wasn’t for Eve! More about that in today’s episode)

About Eve Hlavatovic:
Eve Hlavatovic serves as the Head of Talent at It Girl Agency, a boutique management firm specializing in motherhood influencers. Based in Brooklyn, Eve is known for her passion for negotiation, exploring local bakeries, and anything people-based. Eve is dedicated to fostering authentic relationships and delivering tailored support.

Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/

It’s easy to feel like the only one struggling. Social media makes it seem like everyone has their perfect mom group chat, their family down the street, their village locked in. But the reality? So many of us are still out here trying to find our people.

That’s why I’m sitting down with my friend Brielle Cherie, who went from being a young mom with no village to building a rock-solid support system from the ground up. We’re talking about the courage it takes to put yourself out there, the reality of making friends as an adult, and why having a community that truly gets you makes all the difference.

Because let’s be real: making friends as an adult is awkward, vulnerable, and sometimes just plain exhausting. If you’ve ever felt like you’re doing life solo, this episode is for you.

Listen in as we get real about:

• Why making friends as an adult feels like dating, but somehow more stressful
• The myth of the “supermom” and why we need to stop wearing burnout as a badge of honor
• How to build a village when you don’t have family (or your besties) nearby
• How to find real connections on social media without falling into the comparison trap
• Faith, friendships, and why Brielle prays for the right people to show up in her life

Oh, and stick around until the end for a little rapid fire Q&A where Brielle spills the details on the most unhinged brand collab she’s ever been pitched. I promise, you won’t see this one coming.

About Brielle Cherie:

Brielle is a content creator, mom of two, and the owner of Abide Studios, a bright and airy creative space in Minneapolis designed to bring women together. Whether she’s sharing about motherhood, faith, or the highs and lows of everyday life, Brielle is all about keeping it real and making sure women never feel alone.

Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/

Get a Handle On It is HERE! In this first episode, I’m your host, Lydia Jean, and I’m spilling the tea on why I started this podcast, what to expect, and my journey as a mompreneur and founder of It Girl Agency.

We’re talking:

• Building community in a gatekeep-y industry
• Juggling motherhood, business, and influencing
• The struggles, wins, and behind-the-scenes of securing and managing 6-figure brand deals and helping our roster of creatives thrive

I’m also answering your burning Qs—like how I transitioned into motherhood, set (or struggle with) boundaries, and what I was most proud of in 2024.

Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/